So you are ready to get started with Content Allies.
That is great but before you sign up we need to align on expectations.
What is Content Allies:
You are choosing to work with Content Allies as a strategic content partner to help you establish thought leadership and credibility in your space.
Every week (or every other week if you chose the Lite plan) you will be interviewed by one of our content strategists about a particular topic.
The Content Allies team will then take those interviews and turn that into written posts that you can use in your marketing.
How Onboarding works:
Onboarding will take a total of 3 weeks & 3 phone calls to complete.
After onboarding, we will enter into a regular cadence of weekly or bi-weekly calls & interviews depending on your plan of choice.
Week #1 - Onboarding Call
To kick off our relationship, you will join us for an onboarding call where we are going to dive deep with lots of questions to understand you, your business, and your objectives.
The goal of this call is not to dive into strategy, but instead for us to become experts in your business.
Week #2 - Content Brainstorming
During our second call in week #2, we will dive deeper to brainstorm content ideas with you. We will access any existing list of content ideas you have, as well as come up with topics on the call. On this call, we will also dive deeper and interview you on one specific topic that we can turn into the first piece of written content.
Week #3 - Strategy & Content Review
Prior to our week 3 call, you will receive:
A content strategy & calendar document article ideas and timeline
A draft of an initial article for your review
During our week 3 call, we will hear any feedback you have on the article and content strategy live. We will also interview you for the next article in queue.
Week #4 & beyond - The Content Cycle
We will hold calls every week or every other week if you chose Lite. During these calls we will interview you for the queue of topics we have in the schedule to write about. We will also hear any feedback you have on past articles still in the revision stage.
What kind of content can you create? Can this only be blog posts?
Our team can write content to fit a variety of formats for you. We can create:
Each weeks deliverable will be up to 2,500 words. If you want to tackle a large project like an eBook that may be 5,000+ words, we can do that although we would simply need to space that project out over the course of multiple weeks and deliverables.
Where can I use this content?
All work that Content Allies does is considered a work for hire. You can use and repurpose the content we create across any mediums or channels of your choice.
How do revisions work?
We will provide you with all copy in the form of a Google Doc. You are able to provide comments and feedback directly on the document. When we hold content interviews with you, you can also use that time to provide live content feedback.
We allow for 2 rounds of revisions on any piece of content. Revisions are turned around within 3 business days.
If you still have revisions after 2 drafts (which is rare), then you can choose to finish out the content yourself or use a weeks deliverable to rework the content.
What if I don’t like the tone or quality of the content? (And the importance of feedback)
Our mission as a company is to extract your expertise and knowledge out of your head. Our team listens to any interviews with you and studies the content you have already created to master your voice.
We do everything in our power to match your style, tone and message. BUT we won’t always be perfect, especially not early on.
That is why quality feedback is important. When we send you a piece of content, if you don’t like something we need to know WHY you don’t like it.
Don’t say “I don’t like this”. Instead say “I feel like the tone of this is too forward and bragging. I would prefer to be more subtle.”
Through the first few rounds of deliverables and quality feedback, we will reach a place of mastering your tone of voice and putting out content you are proud of.
The first months payment is due prior to your onboarding call. All future payments are billed at the start of each month.
A 10% discount can be obtained by pre-paying for 3 months up front.
A 15% discount can be obtained by pre-paying for 6 months up front.
A 20% discount can be obtained by pre-paying for 12 months up front.
100% Risk Free
We have a 30 day money back guarantee included with our offer. If you are unhappy for any reason in the first 30 days of running your account we will refund 100% of your money back.
Our goal is to be a long term partner to your business. We include this guarantee so we are mutually aligned to ensure that you see deliverables you are happy with.
Future Service Options
We prefer to start small with our clients so that we can get into a rhythm and master your tone of voice. Once we have built a strong cadence of content creation, we also offer the following services.
Linkedin Content Creation
Create consistent quality content to fill your Linkedin feed and amplify your on-site content
Email Newsletter Creation
Nurture your email list and promote your content through a regular email newsletter
Expand beyond written words with done-for-you podcast production
If you are happy with everything you read here, then simply respond to your Content Allies contact for next steps to get started.