As a consultant, you are an expert in your field.
Your clients already come to you for advice and insights.
Yet finding new business for your firm is a challenge.
Cold outreach can work, but you know there has to be a better way.
That is why we created the Content Allies Podcast Package.
We help consultants grow their business through networking content.
The Big Idea… Podcasts are networking
When most people hear about starting a podcast they think about “building an audience” and “getting sponsors”.
Yet that is the totally wrong way to think about podcasting for most businesses…
At Content Allies, here is what we believe…
Podcasts where you interview others is the #1 way to grow your network and position you as a thought leader.
When you reach out to interview someone on your podcast, it is different than reaching out with a cold pitch.
You are offering them exposure.
You are appearing as an influential person.
And you are starting a relationship in a way that creates value.
Imagine interviewing 52 influential people in your niche every year…
If you were smart about this, many of those could eventually become strategic partners or customers.
At Content Allies, we help you turn this into a reality.
Still confused as to what we mean by Podcast Networking?
Read this article on How to grow your consulting firm through podcast networking
How it works:
The first 3 weeks include an onboarding process to plan and prepare for your show. After onboarding, we enter into a regular cadence of weekly or bi-weekly show publishing depending on your plan of choice.
Week #1 - Onboarding Call
To kick off our relationship, you will join us for an onboarding call where we are going to dive deep with lots of questions to understand you, your business, and your objectives.
The goal of this call is not to dive into strategy, but instead for us to become experts in your business.
Week #2 - Show Planning
During our second call in week #2, we will dive deeper to brainstorm and plan your show. Will discuss name, brand, topics, formats, theme, music, guests, etc.
Week #3 - Podcast Kickoff & Record First Episode
Prior to our week 3 call, you will receive:
A “Show Plan” that will lay out the entire vision of your show in on place.
A microphone for podcast recording.
During our week 3 call, we will hear any feedback you have on the Show Plan live. We will also dive in and record the first “Intro Episode” which is typically a solo episode with the host explaining what to expect on the show.
Week #4 & beyond - The Podcast Cycle
After onboarding, we enter into a regular cadence of podcast recording & publishing. You are able to batch as many podcast recordings as you would like so you can have a backlog of content for months to come.
We handle the entire podcast process so you can focus on building relationships.
What is included in your podcast launch package?
Our podcast launch package includes everything you need to build your show from beginning to end including:
Show planning & strategy
Guest outreach research & script frameworks
A podcast recording mic (We will ship you a microphone for free with your first month!)
Show music selection
Audio Production & Editing
Technical training for interviews
Podcast Directory Submissions (iTunes, Stitcher, etc.)
Podcast Management & Website Posting
Short form show notes for each podcast of 300-500 words
We also include a “Show Producer” for your first 3 guest interviews.
The show producer joins the interview between you and your guest for the first 3 interviews to make sure that everything flows smoothly. They handle all of the technical details and sit (silently) on the call during the interview to ensure everything works.
By the end of those first 3 interviews, you will see just how easy recording podcasts is and we will give you the confidence to go do this on your own!
For new podcasts, we start with a launch package.
Everything listed above
Your first 3 episodes
The price of the launch package is $1,500
Ongoing podcast support
Once your first 3 episodes are published, we to a price per episode engagement. You can earn discounts by pre-paying and committing to episodes up front.
Pay ad-hoc per episode - $500
Pre-Pay for 5 episodes up front - $2,250 / $450 per episode (Savings of $250)
Pre-Pay for 10 episodes up front - $4,250 / $425 per episode (Savings of $750)
Pre-Pay for 20 episodes up front - $7,900 / $395 per episode (Savings of $2,100)
Pre-Pay for 50 episodes up front - $16,250 / $325 per episode (Savings of $8,750)
Upgraded Show Notes
Our standard show notes are 300-500 word podcast summaries with basic links and episode details.
You can upgrade to premium show notes for $150 per episode which includes turning the full interview into a high-quality article.
100% Risk Free
We have a 30 day money back guarantee included with our offer. If you are unhappy for any reason in the first 30 days of running your account we will refund 100% of your money back.
Our goal is to be a long term partner to your business. We include this guarantee so we are mutually aligned to ensure that you see deliverables you are happy with.
Future Service Options
We prefer to start small with our clients so that we can get into a rhythm and master your tone of voice. Once we have built a strong cadence of content creation, we also offer the following services.
Our team will interview you on a weekly basis and turn your ideas into marketing content.
Linkedin Content Creation
Create consistent quality content to fill your Linkedin feed and amplify your on-site content
Email Newsletter Creation
Nurture your email list and promote your content through a regular email newsletter
If you are happy with everything you read here, then simply respond to your Content Allies contact for next steps to get started.