Gusto Embedded helps software companies accelerate their all-in-one solutions for SMBs with in-app payroll products.

Gusto Embedded takes the payroll and tax filing infrastructure that Gusto has built and tested over a decade and makes it available to software companies as a robust set of APIs and UI flows that partners can use to develop a tailored payroll solution for their customers.

Gusto Embedded’s Brian Busch approached Content Allies about an idea he and his team had for a new B2B podcast. His three main objectives for the podcast were community building, thought leadership, and using the show for account-based marketing — creating brand awareness at the top of the sales funnel.

The Content Allies team worked closely with Brian to come up with the show name and the branding assets.

When production started, we handled everything from the editing and production of audio and video to publishing and promotion.

The results have been remarkable. The show is meeting and exceeding all of Brian’s objectives, and we continue to work as a strategic partner with Brian and his team to keep the momentum flowing.