We carefully design the right blend of services to cater to your specific requirements. The list of services below is not included by default for all customers. Instead we will custom tailor your scope to your company goals and budget requirements.
Strategy
Producing a B2B podcast is more than creating content. It’s about implementing a podcast strategy that will drive business results.
The Strategic Process
SMBs typically add seven figures of revenue from their Content Allies crafted strategy.
For enterprises, we’ve built and implemented programs to drive business ROI for customers such as Meta, Siemens, Gusto, Cisco, and many more.
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When you work with Content Allies, you’ll have a direct working relationship with our senior podcast strategists who have worked on shows for companies such as Meta, Siemens, Gusto, Alibaba.com, General Dynamics, AWS, GRIN, Cisco, Skanska and many more.
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You’ll collaborate with your podcast strategist to explore the best promotional tactics to meet your show and company goals.
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If you already have a podcast, Content Allies will audit it to explore what’s working and what isn’t - and we’ll suggest areas we can improve on together to refine it further.
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You’ll receive detailed quarterly podcast analysis and analytics to share with your team and stakeholders for improved performance.
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Analyze and learn which companies listen to your podcast. Integrate this information into your sales CRM to showcase revenue attribution and inform your sales team.
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Ensure that your podcast ranks at the top of Apple and Spotify for target keywords.
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Repurpose podcast episodes into written articles to rank at the top of Google.
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All your KPIs in one place. A live dashboard to pull together podcast stats, YouTube plays, LinkedIn performance, ads performance, and website traffic. You’ll know precisely how your podcast is performing at any time.
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Even seasoned podcast hosts can benefit from additional skill training, so we provide host training and feedback on your episodes to make them the best they can be - every time.
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You’ll feel at ease as a host using your Content Allies created interview framework to ensure you and your guests deliver an impactful episode.
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Identify your competitors’ podcasts and possible podcast alternatives. We gather insights and learnings to help improve your show.
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Don’t have an internal host? We recruit and retain the best thought leaders to host your company podcast.
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Happy with your podcast already but looking to improve your podcast show and promotion strategy? You’ll want our Advisory Retainer to level up your internal team to run a successful podcast month after month.
Production
Producing a B2B podcast is resource intensive: audio editing, writing, graphic design, video editing, QA, publishing… It’s a lot of work, and you don’t have to think about any of it - the Content Allies team handles it all for you.
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Edit and produce top-notch audio versions of every podcast episode.
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Create ~200 word SEO-optimized descriptions of each podcast to appear in the podcast directories (Apple, Spotify, etc.).
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The Content Allies publishing team handles everything required to host and publish your podcast to Apple, Spotify, YouTube, your website, and all other podcast directories.
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Every episode is repurposed into a series of short social media videos, audiograms, and quote blocks.
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Our team is happy to publish social media posts to your personal or company profiles.
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Repurpose conference stage recordings or webinars into podcast episodes and social media content.
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Your podcast producer meets with your guest before every interview to prep questions and talking points for the recording.
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You’ll receive a brief of recommended questions for each interview to guide your podcast interview.
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A live recording engineer joins each recording session to ensure your recording runs smoothly.
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Each podcast episode is transcribed by a human and double-checked for accuracy and industry lingo.
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Our design team creates a core podcast style guide for artwork and brand guidelines so you’ll know how to market your podcast on directories, YouTube, social media, your website, etc.
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Are you already using a popular B2C podcast hosting platform like Libsyn, Simplecast, or Captivate? Migrate your show onto one of the leading B2B platforms that will give you the analytics you need as a B2B podcast to ensure you hit your KPIs.
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Publish confidently because every item from Content Allies has undergone a rigorous QA process.
Guest Scheduling
Finding great guests for your podcast is half the battle. Our guest scheduling team handles this for you.
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Based on your criteria, you’ll receive detailed lists of your ideal guest hand-researched by Content Allies guest scheduling specialists.
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You’ll receive crafted scripts that are proven and tested to convert even the highest C-level executives into podcast guests.
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You won’t have to worry about getting guests and the scheduling overhead. Content Allies manages outreach campaigns.
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No need to deal with scheduling back and forth. Our team handles all the details and books interviews directly on your calendar.
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You want top guests, and Content Allies know how to get them! From C-suite guests from Fortune 500s, to industry-leading authors. Even guests who otherwise seemed impossible to reach - we make it happen. While results vary per show, every guest is within your reach with Content Allies on your side.
Organic Promotion
Getting traction for your podcast is about consistent best practices that lead to better exposure over time. The Content Allies marketing team handles it all for you.
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You’ll receive social media content designed for LinkedIn, Twitter, Meta Threads, Instagram Reels, YouTube Shorts, and TikTok.
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Repurpose each podcast episode into an article to feature on your company blog.
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Do you have a podcast episode that’s an excellent answer to a Google search query? The Content Allies SEO team can create an SEO article based on the podcast episode and design the content to optimize it to rank on Google.
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Every guest can publish a Content Allies article about the podcast interview on their website. This generates SEO backlinks and inbound traffic to your podcast.
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We’ll repurpose your content to be distributed across LinkedIn, Twitter, and YouTube.
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We offer each guest the opportunity to publish on their website an article about the podcast interview that we will create.. This generates SEO backlinks and inbound traffic to your podcast.
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Set up your podcast on YouTube with the latest standards and best practices for maximum visibility.
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Optimize every video and clip on YouTube to maximize search visibility and traffic.
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Create YouTube Shorts with captions and hooks to stay on top of this emerging medium.
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Design, create, and launch a standalone podcast website.
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Looking to implement a podcast into your existing website? Your web team will work directly with Content Allies producers to ensure a smooth implementation that follows best practices.
Advertising
Relying on organic promotion alone will result in low listens per episode. Instead, you can tap into the Content Allies promotional system to help you get thousands of downloads per episode.
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Want to make sure you hit your KPIs? Download campaigns can ensure you hit your KPIs with qualified traffic and predictable costs.
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Show that your ads are hitting the right people with our firmographic data. See exactly which companies are listening to your podcast.
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Our team creates an ad plan before launching campaigns that details specific targeting, copy, and timelines.
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No need to bring your own creative. Our ads team is experienced at building ad creative that gets results.
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Utilize contextual targeting to ensure your ads get the best results.
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Want to install a tracking pixel for the visitors who click on your ads? Our team can implement this in our advertising technology.
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Receive detailed breakdowns of ad costs, results, targeting, and which companies are listening.
What Makes Us Your Content Ally?
Be a Partner
You will be a strategic partner with us. Unlike many agencies, we’re not simply a production house. We draw on our years of strategic and operational experience to help your podcast succeed, grow, and meet your business objectives.
Hire the Best
You podcast global team will consist of top producers, associate producers, writers, video and audio editors, project managers, graphic designers, guest procurement specialists, strategists, and QA experts to ensure that your podcast achieves and maintains expert output and positioning.
Learn and Grow
You will be working with the pioneers in the world of B2B podcasting. We know that the landscape is always changing. Just because we have done it longer than most doesn’t mean we are set in our ways. We constantly evolve and adapt to ensure your success with the most current best practices in the industry.
Some of our happy customers
Schedule a call with a podcast expert to see if podcasting is a right fit for you.
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