Apple Podcasts has ushered in a transformative feature with the introduction of auto-generated transcripts in its iOS 17.4 update. This advancement is a significant stride in making podcasts universally accessible and enhancing user experience. Crucially, it addresses the long-standing issue of inaccessibility for the Deaf and hard-of-hearing communities, who can now engage with podcast content through text.
These transcripts are not just static text; they are interactive, enabling listeners to search for specific content within episodes, jump to precise audio segments, and read along with highlighted text synchronized with the audio. Available in English, French, German, and Spanish, and accessible in over 170 countries, this feature demonstrates Apple's commitment to global inclusivity.
In 2024, embracing artificial intelligence is imperative for B2B podcasters seeking an edge. Beyond automation, AI unlocks enhanced creativity and efficiency throughout the production process. Scripting, editing, promotion — AI elevates it all. AI content tools can generate relevant scripts and talking points to captivate niche B2B audiences. Intuitive editing features then polish episodes to balance information and entertainment. And AI boosts distribution by creating shareable clips and audiograms tailored for different platforms.
On this episode, we talk with Dots Oyebolu, Client Strategist and Marketing Director at Content Allies, about the best practices in choosing a name for a new B2B podcast.
A podcast brief is a written document that helps prepare a host for a podcast, both before and during the recording. The brief gives basic information on the guest such as their personal background, professional history, current position, title and information about their company. This background may come from a prep call, or from the guest’s LinkedIn page or company website bio.
Since the early days of Google and Yahoo, search engine rankings have been critical to driving traffic to websites in order to grow business. Then people started to figure out they could use various techniques to move their website up in the search results for their chosen keywords.
Those techniques have come a long way and now we have a new twist — boosting your rankings in the search results of various podcast directories like Apple and Spotify. After all, you can produce the most compelling B2B podcast in your industry, but if nobody can find it, your show will never grow.
One of the most important decisions when preparing for the launch of your new B2B podcast is deciding on the hosts. They will be the face of your show. It’s crucial that you take time to find the right talent.
Every episode you record of your B2B podcast creates a new opportunity for you to create assets from that recording. These can help boost your rankings on Google searches for keywords and phrases, which can boost your visibility in your industry.
The SEO content you create from a podcast is different from podcast SEO, which is also known as podcast visibility optimization (PVO). PVO is how your podcast ranks in the podcasting directories. The SEO content you create from your podcast is used to move your podcast up the Google search results for topics you address on your podcast.
There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing.
B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.
B2B podcasting is still in the Wild West phase, and with its ever-increasing popularity, not having a podcast could put you squarely behind your competitors when it comes to you and your company being a respected voice of leadership in your industry.
On this episode, hostJake Jorgovan discusses what and how you should consider the publishing frequency for your B2B podcasts.
Jake recommends publishing each episode with a business objective in mind. B2B listeners are cut from a different cloth than B2C listeners, and as such consume content differently. They are looking for targeted content that addresses specific topics and serves specific purposes.
On this episode, host Jake Jorgovan shares a proven promotional model to grow your B2B podcast.
As the CEO of a B2B podcast agency, Jake often comes across businesses using B2C methods to grow their podcasts. One way is by pouring thousands of dollars into Spotify, Facebook and Google ads. These platforms offer great benefits, but they’re not designed to drive value for B2B companies.
Do you want to prepare yourself for podcast interviews? We’ve prepared a list of the best podcast questions to ask in order to impress your podcast guests.
If you want to grow your podcast, you need to understand podcast promotion. But many tips, tricks and strategies are outdated, ineffective or even broken. Learn how to get the most out of your time and money today with the ultimate guide to podcast promotion in 2024.
Podcasts, webinars and other forms of content media have all been around for a long time, but don’t have the same popularity. Which of these will perform the best in 2024?
It's quite natural for most interviewees to feel a little anxious at the start of the episode before they and the interviewer start building rapport. It is natural for guests to start out feeling self-conscious, which is why it is the host that needs to take the reins by asking questions that promote a relaxed atmosphere, where the conversation flows from one to the other.
For many people, podcasting is unfamiliar terrain and can feel overwhelming to get going. Even more so, it’s cost that’s at the forefront of uncertainty.
So let’s just be upfront and say that you can start podcasting for absolutely free — that is, as long as you have a computer device and an internet connection. There are ways to podcast without even laying out a cent.
But your costs are going to depend on what it is you wish to achieve with podcasting…
