Learn the top 10 B2B podcasting strategies that turn listeners into leads and scale your marketing impact.
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In 2025, the global podcast market is estimated at US $30.72 billion and projected to soar toward US $131 billion by 2030. That’s massive growth, but it also means more competition, more channels, and more noise.
Enterprise podcast distribution is, in that context, a strategic move because it puts you in front of a larger audience on different channels.
However, enterprise brands have it hard: multiple platforms, shifting formats, fragmented data, and stakeholder pressure can pile up fast.
You’re on the right page, though.
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“I have so many ideas for episodes… if only I had more hours in the day.”
“Every week feels like a battle: find guests, edit, publish, and promote it all.”
If that sounds familiar, congratulations: you’ve passed the “starter podcast” phase. You’re not a hobbyist anymore. You’re now running a content engine.
But with growth comes friction, and many shows that begin with a lean, in-house setup eventually hit a ceiling. At this point, adding more episodes, expanding formats, or boosting quality becomes painful.
Besides, podcasts are big business.
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Producing a high-quality podcast episode isn’t just about hitting record. It involves a wide range of components—audio engineering, video editing, visual design, compelling copy, and thorough quality checks—before the final product ever reaches an audience. This complexity is why many businesses decide to leave the entire process in the hands of seasoned professionals.
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Apple Podcasts has ushered in a transformative feature with the introduction of auto-generated transcripts in its iOS 17.4 update. This advancement is a significant stride in making podcasts universally accessible and enhancing user experience. Crucially, it addresses the long-standing issue of inaccessibility for the Deaf and hard-of-hearing communities, who can now engage with podcast content through text.
These transcripts are not just static text; they are interactive, enabling listeners to search for specific content within episodes, jump to precise audio segments, and read along with highlighted text synchronized with the audio. Available in English, French, German, and Spanish, and accessible in over 170 countries, this feature demonstrates Apple's commitment to global inclusivity.
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In 2024, embracing artificial intelligence is imperative for B2B podcasters seeking an edge. Beyond automation, AI unlocks enhanced creativity and efficiency throughout the production process. Scripting, editing, promotion — AI elevates it all. AI content tools can generate relevant scripts and talking points to captivate niche B2B audiences. Intuitive editing features then polish episodes to balance information and entertainment. And AI boosts distribution by creating shareable clips and audiograms tailored for different platforms.
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Do you want to prepare yourself for podcast interviews? We’ve prepared a list of the best podcast questions to ask in order to impress your podcast guests.
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If you want to grow your podcast, you need to understand podcast promotion. But many tips, tricks and strategies are outdated, ineffective or even broken. Learn how to get the most out of your time and money today with the ultimate guide to podcast promotion in 2024.
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It's quite natural for most interviewees to feel a little anxious at the start of the episode before they and the interviewer start building rapport. It is natural for guests to start out feeling self-conscious, which is why it is the host that needs to take the reins by asking questions that promote a relaxed atmosphere, where the conversation flows from one to the other.
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For many people, podcasting is unfamiliar terrain and can feel overwhelming to get going. Even more so, it’s cost that’s at the forefront of uncertainty.
So let’s just be upfront and say that you can start podcasting for absolutely free — that is, as long as you have a computer device and an internet connection. There are ways to podcast without even laying out a cent.
But your costs are going to depend on what it is you wish to achieve with podcasting…
Read MoreStruggling to figure out how to use a Blue Yeti Microphone. This quick guide walks you through the step by step basics.
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