Gone are the days when podcasts were just fun side projects. Today, they’re strategic growth engines. For UK-based companies with existing shows, working with a high-caliber podcast production firm can turn casual listeners into engaged audiences, and good content into real business outcomes.

Here’s why podcast investment matters right now:

A full 71% of UK adults (age 16+) have listened to a podcast, and 51% have listened in the past month
In the UK, over one in five adults (20%+) listen to podcasts weekly, which puts them into habitual media habits

Globally, the podcasting market was valued at USD 30.7 billion in 2024, with projections suggesting it could hit USD 131 billion by 2030.

Podcast advertising revenue surged 26.4% in 2024, which shows that brands are betting on the medium again

Content Allies AlliesNovember 5, 2025Podcast Production

Top 10 B2B Podcast Production Companies for Enterprise Brands

B2B enterprises are turning to podcasting as a powerful way to establish thought leadership and reach decision-makers. These podcasts give executives a platform to share expertise, build trust, and produce long-form content that can flow into other marketing channels.

The momentum behind branded podcasts continues to grow. More than 27% of marketers consider podcasts a core part of their strategy. Also, global podcast ad spend is projected to surpass $5.5 billion by 2026.

PodcastContent Allies AlliesOctober 8, 2025Podcast Production