B2B enterprises are turning to podcasting as a powerful way to establish thought leadership and reach decision-makers. These podcasts give executives a platform to share expertise, build trust, and produce long-form content that can flow into other marketing channels.

The momentum behind branded podcasts continues to grow. More than 27% of marketers consider podcasts a core part of their strategy. Also, global podcast ad spend is projected to surpass $5.5 billion by 2026. 

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