Top 10 B2B Podcast Production Companies for Enterprise Brands
B2B enterprises are turning to podcasting as a powerful way to establish thought leadership and reach decision-makers. These podcasts give executives a platform to share expertise, build trust, and produce long-form content that can flow into other marketing channels.
The momentum behind branded podcasts continues to grow. More than 27% of marketers consider podcasts a core part of their strategy. Also, global podcast ad spend is projected to surpass $5.5 billion by 2026.
For enterprise organizations, podcasting represents a repeatable system for creating content that generates measurable ROI. Alex Brownsell, Head of Content at WARC Media, says:
“Podcasts are having a moment. Fresh from seemingly helping Donald Trump to win last year’s ‘podcast election’ in the US, brands are reappraising the medium through fresh eyes.”
Specialized B2B podcast production companies make this possible. They bring together strategy, storytelling, and production workflows designed for enterprise needs.
In this piece, we’ll share the top 10 partners helping leading brands launch and scale professional podcasts.
TL;DR
Short on time? Here are the best 10 B2B podcast production agencies for enterprises:
Content Allies: Full-service agency specializing in strategy-driven B2B podcasts, handling everything from guest sourcing to analytics for enterprise growth.
StudioPod Media: Creative San-Francisco–based team (now part of Content Allies) delivering polished audio and video shows with strong narrative development.
Quill: Toronto agency combining storytelling with data-driven marketing and its own CoHost analytics platform to create measurable enterprise podcasts.
JAR Podcast Solutions: Vancouver studio known for immersive sound design and strategic storytelling that builds brand trust and audience engagement.
Sweet Fish Media: Video-first production house helping brands scale content output, repurpose episodes for social media, and grow YouTube audiences.
Lower Street: London-based producer of award-winning, high-impact shows for Fortune 500 brands, blending creative flair with global enterprise scale.
Fame: Globally distributed team focused solely on B2B podcasts, offering a unique download-growth guarantee and efficient end-to-end workflows.
Caspian Studios: San-Francisco agency with a productized process that turns expert insights into serialized podcasts aimed at pipeline and demand gen.
Resonate Recordings: Louisville company with Grammy-nominated engineers delivering turnkey audio and video production plus advanced podcast analytics.
Ruby by iHeartMedia: Branded audio division of iHeartMedia offering massive reach, creative storytelling, and guaranteed distribution through its network.
Why B2B Brands Are Investing in Podcasting
Podcasts have become a trusted channel for enterprise marketers who want to build influence and connect with senior decision-makers. They combine the intimacy of voice with the scalability of digital distribution. It’s a format that strengthens thought leadership while fueling multi-channel content strategies.
Let’s take a deeper dive into why podcasting may just be one of the most profitable marketing channels for enterprises:
The rise of thought leadership and long-form content in B2B
In B2B marketing, executives are looking for channels that let them go deeper than a headline or a short social post. A podcast is exactly that. It provides leaders with the opportunity to share their expertise, explore industry challenges, and show the people behind the brand.
Perhaps that’s why 51% of C-Suite executives spend over an hour a week exploring thought leadership content.
More importantly, long-form content like a podcast builds trust because it creates space for real conversations, not just soundbites. Over time, this kind of consistent storytelling positions a brand as a reliable voice in the market.
Profit-driven metrics (listener growth, ROI on branded content, and engagement rates)
Podcasting has become one of the fastest-growing B2B marketing channels. As of 2023, Edison Research reports that more than 42% of Americans listen to podcasts monthly. For enterprises, that translates into a growing pool of executives and decision-makers who actively engage with long-form audio.
ROI is another key driver. A study by Nielsen found that podcast ads generate up to 4.4X better brand recall than display ads. It wouldn’t be wrong to say podcasts are one of the most effective ways to keep a company’s message top of mind.
Branded shows also allow companies to measure ROI directly through attribution models, tracking how episodes influence leads, deal velocity, and customer retention.
Engagement rates show the staying power of this format. CoHost benchmarks indicate that enterprise podcasts see consumption rates above 60%. That means listeners stay tuned for the majority of an episode. That level of engagement is rare in B2B marketing, where many other content formats lose attention within seconds.
What Enterprise Podcast Agencies Offer that DIY Solutions Can’t Match
Launching a podcast inside a large organization requires more than a microphone and editing software. Also, not every enterprise may have the expertise in podcast production. That’s why it makes sense to hire the specialists who understand the format through and through.
Enterprise podcast agencies design systems that fit into complex teams, with consistency from planning to promotion. They bring expertise in storytelling, guest management, and episode design that aligns with brand strategy. And they take a sophisticated approach, which is all the more important for enterprises catering to professionals and intellectuals.
Agencies also expand the impact of each recording. They may repurpose episodes into articles, videos, and campaigns that keep content working across channels, like email and social media. This approach allows podcasts to grow beyond individual episodes and function as a core part of the brand’s marketing engine.
The Top 10 B2B Podcast Production Companies
When you’re ready to explore the highly engaging and profitable format of podcasting for your B2B enterprise, the following production companies can be your partner. They understand the nuances of B2B podcasts and the underlying goals pretty well. And they’ll deliver the results you need.
Let’s get started.
1.Content Allies
Content Allies is a leading B2B podcast production agency purpose-built for enterprise. Although headquartered in the United States, it has a globally distributed team. The company partners with marketing leaders to launch, scale, and manage revenue-generating podcasts that drive real business outcomes. Every engagement is built around strategy, efficiency, and measurable ROI.
Founded by Jake Jorgovan, Content Allies has produced more than 2,000 episodes across 100 shows. They’ve helped clients build authority, reach their ideal audience, and turn conversations into commercial impact.
The team handles everything from guest sourcing and scheduling to recording, editing, promotion, and analytics, so clients can stay focused on building relationships and growing their business.
Here’s an example. Tonkean needed to establish credibility in the enterprise automation space. Content Allies launched the Modern Business Operations podcast by producing weekly episodes, securing ICP-aligned guests, and driving consistent audience growth.
Within six months, the show hit #1 in its Spotify category and helped Tonkean increase engagement with its target market by 174% in a single quarter.
For Sagemark HR, podcasting became a client acquisition engine. Content Allies launched and ran the Talent Acquisition Leaders podcast. They booked over 70 strategic guests in the first year alone. Weekly LinkedIn promotions and targeted episode content helped Sagemark close nine new clients directly through the podcast, including three high-value accounts.
Meta’s Business Engineering team had struggled for nearly a year to launch a branded podcast. After partnering with Content Allies, they launched the Business, Innovation, and Technology podcast within weeks.
The show surpassed 170,000 downloads in six months and outperformed its original goal by 700%. Content Allies managed every aspect, including branding, scripting, guest outreach, post-production, paid media, and content repurposing into long-form articles and internal enablement decks.
The agency’s full-service support has helped clients like Siemens Energy, Zendesk, and Gusto Embedded turn branded podcasts into scalable, cross-functional content engines.
Notable Clients
Meta
AWS
Zendesk
Siemens Energy
Alibaba.com
Notable Shows Produced
SMB Tech Innovators Podcast by Gusto Embedded
CRE Exchange Podcast by Altus Group
Shaping Sustainable Places by Skanska
Key Services
Podcast strategy and alignment with enterprise business goals
Full-service production (recording, editing, publishing)
Guest outreach and scheduling
Video podcast and webinar production
SEO, paid ads, and organic promotion
Content repurposing (articles, social clips, short-form video)
Studio setup and equipment consulting
Podcast performance analytics and optimization
Quarterly Business Reviews and audience insights
Why work with Content Allies?
Content Allies is more than a podcast agency. They're a full extension of your marketing team, as they bring strategy, creative, and operations together. Enterprise brands trust them to turn audio into a scalable growth channel, with white-glove support, predictable processes, and performance benchmarks aligned with revenue goals. Their expertise spans multiple industries, tech stacks, and use cases, from demand generation to internal comms and executive visibility.
2. StudioPod Media
StudioPod is a full-service podcast media and production company based in San Francisco and founded in 2019. Their mission pretty much sums up what they do, “Empowering Through Audio.” The agency helps brands amplify authentic voices through custom-built podcast and video experiences. Their team acts as an extension of client marketing teams and provides hands-on support from experienced producers, editors, and creative leads.
In 2024, StudioPod merged with Content Allies, bringing its creative strengths and West Coast presence into the fold of a larger, enterprise-focused network. This merger has expanded StudioPod’s capabilities while giving clients access to deeper strategy, analytics, and growth-focused infrastructure across both teams.
Over the years, StudioPod has supported more than 100 podcast series for clients across finance, SaaS, and enterprise services. They combine format strategy, narrative development, and multi-platform production to help brands publish consistently, sound sharp, and scale results.
One standout project is Thriving Globally with Equity, a branded podcast produced for Morgan Stanley. StudioPod worked closely with internal stakeholders to design a thoughtful format, develop scripts, and produce high-quality episodes that elevate stories of global impact and inclusion. The show reflects StudioPod’s ability to give mission-driven content a professional polish.
Notable Clients
Morgan Stanley – Thriving Globally with Equity
Freshworks – The Change Makers Podcast
Qualtrics – Breakthrough Builders
Key Services
Podcast development (workshopping formats, structures, workflows)
Full-service podcast production (host coaching, scriptwriting, guest sourcing, recording support, editing, sound design)
Video podcast and webinar production
Show distribution and amplification
Analytics, launch strategy, and promotional support
Why work with StudioPod?
StudioPod combines creative polish with strategic rigor. Their team embeds deeply into client workflows. They help brands launch and grow media properties that reflect their values, resonate with audiences, and deliver lasting impact. As part of Content Allies, they now offer extended enterprise capabilities while keeping the agility and custom touch that made them stand out in the first place.
3. Quill
Quill is a full-service podcast production agency that helps enterprise brands create meaningful and measurable connections through audio. Founded in 2019 by Fatima Zaidi and headquartered in Toronto, Quill has been a partner for Fortune 500 companies and global consultancies. They help businesses integrate high-quality podcasts into their broader marketing strategy.
With a strong focus on business outcomes, Quill provides both creative storytelling and strategic infrastructure. That includes branded concept development and analytics-powered audience growth.
Every project is built to serve enterprise goals. Their proprietary podcast hosting and analytics platform, CoHost, gives clients access to listener insights and campaign-level performance metrics.
One standout example of Quill’s enterprise impact is their work on SickKids VS, a narrative podcast produced for the SickKids Foundation. During the pandemic, Quill managed the show’s full remote production. They crafted multi-voice episodes, developed immersive sound design, and executed a multi-channel growth strategy across paid, earned, and owned media.
The show reached #1 in Apple’s Medicine category in Canada, was featured in "New & Noteworthy," and became a finalist at the Digital Publishing Awards.
For enterprise leaders seeking to scale branded audio without introducing internal complexity, Quill offers a proven combination of editorial expertise, marketing support, and data transparency.
Notable Clients
Northwestern Mutual - A Better Way to Money
Walmart - The Walmart Business Advance
PwC - Shift
Microsoft
McKinsey & Company
Expedia Group
Key Services
End-to-end podcast production (ideation, scripting, recording, editing, sound design)
Launch planning and creative development
Podcast marketing and promotion
Audience growth campaigns (paid, earned, owned)
Proprietary podcast analytics via CoHost
Branded video podcast production
Enterprise-grade support and project management
Why Work With Quill?
From onboarding to post-launch growth, Quill delivers scalable podcast production tailored to the pace and expectations of large organizations. And through their CoHost platform, Quill supports data-driven decision-making with insights on listener behavior, engagement, and performance. With a client roster across finance, tech, healthcare, and professional services, they have a shiny portfolio to back their claims.
4. JAR Podcast Solutions (formerly JAR Audio)
JAR Podcast Solutions is another full-service podcast production and marketing agency based in Vancouver. Since 2017, they’ve worked with leading enterprise brands to create branded podcasts that drive real business impact. Their team puts strategy, storytelling, sound design, and promotion together to support long-term brand-building and audience growth.
For American Express, JAR partnered with North Strategic to launch Business Class: Build It Braver, a show designed to offer real-world mentorship to Canadian small business owners. Each episode features pairings between up-and-coming entrepreneurs and experienced founders who share honest, tactical insights grounded in personal experience.
JAR shaped the structure of the series to emphasize emotional connection, practical takeaways, and immersive sound design. The podcast feels both engaging and useful. With host Vivian Kaye guiding each conversation, the show achieved a 90% listen-through rate, along with a 6% lift in brand awareness and a 6% increase in consideration among listeners. The thoughtful integration of brand and story helped American Express build a trusted, content-first connection with its audience.
JAR brings this same balance of creative storytelling and measurable outcomes to every enterprise client. Their process is deeply collaborative. So, internal teams stay focused on strategy and guest relationships while JAR handles the production and promotional lift.
Notable Clients
Amazon - This is Small Business Podcast
T-Mobile - Mobile Diaries
RBC (Royal Bank of Canada) - Disruptors Podcast
American Express - Business Class: Build it Braver
Key Services
Podcast strategy and audience development
Guest research, sourcing, and preparation
Full-service production (remote or on-site)
Editing and audio engineering
Original sound design and music licensing
Distribution and promotional support
Video podcast production
Multi-channel marketing and growth strategy
Why Work with JAR Podcast Solutions?
JAR’s strategic storytelling is fully aligned with enterprise brand goals. As a result, the delivery doesn’t sound deliberate but rather natural and impactful. As they oversee full-service production and marketing execution, B2B enterprises can rely on them to do most of the work independently. But most importantly, the metrics from their podcasts show they know what they’re doing.
5. Sweet Fish Media
Sweet Fish Media is a B2B podcast and video production agency founded in 2015 and headquartered in Orlando, Florida. The agency helps companies create video-first podcasts and integrated content systems designed to grow niche audiences, build brand trust, and drive measurable business outcomes. If you’re looking to promote podcasts on YouTube and other social media platforms, Sweet Fish’s video production expertise can help you immensely.
With over 10,000 podcast episodes produced, 22 million downloads, and 50 million social media views across 350 shows, Sweet Fish brings scale, quality, and strategy together in one operation.
Enterprise brands turn to Sweet Fish when they need more than editing. The agency provides naming, positioning, launch strategy, and host coaching alongside high-production video and audio execution. Their process includes content-based networking, YouTube growth, and social repurposing to make sure each episode reaches its full potential.
Their work on Raising Heights, a podcast by Zach and Tori Roloff, illustrates their speed and efficiency. Sweet Fish managed end-to-end production, video editing, and multi-channel promotion, so that the creators can focus on recording.
Within 60 days, the show achieved over 340,000 downloads, 2 million YouTube views, 50,000 new subscribers, and the #1 spot in Apple Podcasts’ Relationships category in the U.S.
Sweet Fish Media works best for B2B brands that want to scale content output, improve content quality, and reduce internal workload. Clients consistently report accelerated brand awareness, increased social engagement, and measurable pipeline influence through podcasting.
Notable Clients
Sweet Fish partners with hundreds of B2B brands across SaaS, manufacturing, and professional services. Client examples from public reviews include Go-to-Market Excellence and The Manufacturing Executive, among others.
Key Services
Full-service podcast production for video and audio
Studio, remote, and on-site recording support
Podcast brand development and show launch planning
Guest outreach and interview management
Host coaching and media training
YouTube strategy and short-form video production
Social content repurposing and micro-content creation
Newsletter support and audience development
Analytics and performance reporting
Media Days for batch content creation
Why Work with Sweet Fish Media?
Video-first podcast strategy designed to scale across channels
Dedicated account teams with deep expertise in B2B content
Efficient workflows that allow clients to focus on relationships and thought leadership
Track record of delivering high-growth shows with minimal lift from internal teams
6. Lower Street
Lower Street is a podcast production agency founded in 2016 and headquartered in London, but has a global presence. The agency specializes in launching and scaling high-impact branded podcasts for enterprise, B2B, and founder-led companies.
With a portfolio that includes Fortune 500 brands, Ivy League institutions, and fast-growing tech startups, Lower Street is known for pairing strategic thinking with creative execution.
They’ve produced over 130 branded podcasts for 20 Fortune 500 companies and have helped clients hit #1 on Apple and Spotify hundreds of times. Their shows have earned more than 25 awards and delivered up to 10x ROI. Lower Street’s work has also been featured in leading publications like the Financial Times and Forbes.
Their recent partnership with Hewlett Packard Enterprise (HPE) on Technology Now shows their expertise. The weekly podcast helps business leaders navigate complex topics like AI, cybersecurity, and sustainable IT. Lower Street guided HPE through format refinement, expert interview planning, and consistent high-quality delivery.
The show earned a 5-star Apple Podcasts rating, made Feedspot’s “20 Best Future Tech Podcasts” list, and gained broad exposure through its Davos CEO coverage.
In 2024, Lower Street acquired Pacific Content. This move has expanded its enterprise capabilities and deepened its bench of audio strategists, producers, and growth marketers.
Notable Clients
Hewlett Packard Enterprise (HPE) – Technology Now
Boston Consulting Group (BCG)
PepsiCo
Stanford Graduate School of Business
Booking.com
Key Services
Podcast concept and strategy development
Competitive research and audience targeting
Podcast branding, packaging, and positioning
Full-service audio and video production
Multi-camera video and livestream support
Guest booking, interview prep, and scheduling
Launch planning and trailer production
Organic and paid growth campaigns
Performance analytics and impact reporting
Dedicated production team and project management
Why Work with Lower Street?
They are an award-winning creative podcast production company that makes podcasts that sound sharp and perform well with enterprise audiences. Every client receives a dedicated team of specialists across production, editing, marketing, and growth. With hundreds of top-ranked shows and partnerships with global brands, Lower Street brings experience and scale to every engagement.
7. Fame
Fame is a globally distributed B2B podcast production agency founded in 2019 by Tom Hunt and headquartered in London. However, the team comes from 16 countries. Their very essence is multicultural.
The agency focuses exclusively on launching, producing, and growing podcasts for B2B companies. This makes them an authoritative voice in this niche, and they generate a measurable impact on their pipeline.
Fame’s approach is deeply operational and outcomes-driven. From the outset, their mission has been clear: to make clients “famous” in their category by creating shows that build trust, spark conversations, and accelerate revenue. Every podcast they manage is backed by structured workflows, documented playbooks, and a team of specialists focused on audience growth.
One of Fame’s core differentiators is their growth guarantee. They commit to delivering at least 10% month-over-month download growth for every client podcast. If that target isn’t met, they produce the seventh month for free. This accountability, rare in the podcast space, reinforces their results-first mindset and makes them a compelling option for enterprise content (at least those who are after high ROI).
Notable Clients
CMX
Better Dental Life
DigitalGenius
Forma
Key Services
End-to-end B2B podcast production
“Done-for-you” guest sourcing and booking
Remote audio and video recording
Professional editing, post-production, and show branding
Podcast promotion across paid and organic channels
Audience growth strategy and implementation
Performance analytics and optimization
Fame Lite: unlimited podcast production model
Why Work with Fame?
Fame uniquely offers a download growth guarantee that shows confidence in predictable performance. With clear systems and a highly responsive team, Fame ensures a smooth, hands-off experience for busy internal stakeholders. And it’s flexible with what it offers. Whether you want a full-service partnership or a scalable production-only model, Fame offers options tailored to your team’s structure and needs.
8. Caspian Studios
Caspian Studios is a B2B podcast production company built for enterprise growth teams. Founded in 2019 by former venture capitalist Ian Faison, the agency is based in San Francisco with a distributed team of creative strategists, producers, writers, and video editors. Caspian is purpose-built for companies that want to turn subject matter expertise into serialized content, and serialized content into a pipeline.
What makes Caspian different is its productized approach to enterprise podcasting. Each show follows a proprietary process developed through over 100 series that combines narrative frameworks, paid and organic distribution, and tight feedback loops. As a result, business outcomes are baked into every episode.
For brands investing in thought leadership, Caspian offers a repeatable playbook to drive awareness, increase content velocity, and generate demand.
A case in point is Murder in HR, a fictional podcast built for a B2B audience. Designed to attract mid-career HR and operations professionals, the series combined investigative journalism and entertainment with a strategic goal: to reframe how target buyers think about workplace culture.
The podcast reached the top 1% of global shows, attracted industry media coverage, and delivered over 100,000 downloads in its first 90 days. This success proves that even niche B2B buyers will binge on premium content when it's designed with emotional hooks and business relevance.
Notable Clients
Workday
Google Cloud
Salesforce
Meta
Palo Alto Networks
Okta
Key Services
Podcast strategy development (audience research, show frameworks, naming, brand alignment)
Episode production (scripting, recording, editing, motion graphics, sound design)
Narrative podcasting (multi-voice storytelling, creative direction, fiction and nonfiction formats)
Content repurposing (YouTube shorts, audiograms, newsletters, video snippets, LinkedIn posts)
Distribution strategy (paid promotion, partner promotion, email workflows, SEO optimization)
Performance analytics (custom dashboards, listener cohort tracking, content benchmarking)
Why Work With Caspian Studios?
Caspian helps enterprise brands publish premium content with the structure and frequency needed to turn listeners into leads. Every episode is created with marketing, sales, and customer success alignment in mind. Their team and tech stack are optimized to support multiple shows across business units, geographies, and personas. They’re a viable option for large enterprises.
9. Resonate Recordings
Resonate Recordings is a full-service podcast production company helping brands simplify the complex world of audio and video content. Founded in 2014 and headquartered in Louisville, Kentucky, the agency brings creative expertise with technical precision to support enterprise-level podcasts at scale.
Their team includes Grammy-nominated engineers, former broadcast professionals, and podcast veterans who know how to shape impactful episodes from recording to distribution. They bring to the table an all-in-one solution without sacrificing customization or quality.
With over 3,000 podcasts under their belt, they’ve served everyone from Fortune 100 companies to major media personalities. Their structured workflows and modular services allow businesses to stay focused on their goals while Resonate handles the backend with precision.
A strong example of their enterprise impact is Honda Stories, produced for American Honda Motor Company. The show combines brand storytelling with intimate interviews. It highlights Honda’s values and innovation in a format that resonates with both internal stakeholders and a wider audience.
Resonate supported end-to-end production and distribution, contributing to polished episodes that showed Honda’s brand voice and employee engagement initiatives.
Notable Clients
Citibank
Twitter
American Honda Motor Company – Honda Stories
Payne Lindsey – Up and Vanished
Delia D’Ambra-Wheeler – CounterClock
Key Services
Full-service podcast production (audio and video)
Editing, mixing, mastering, and sound design
Remote and local recording (browser or iOS app)
Hosting and advanced podcast analytics
Private podcasting and dynamic ad insertion
Podcast marketing, growth strategy, and audience support
Why work with Resonate Recordings?
Resonate delivers a turnkey podcasting solution that simplifies the production lifecycle, saving teams time without cutting corners. From private feeds to dynamic ad insertion, their platform supports compliance, internal communications, and high-volume distribution. Their work has powered top-charting shows and supported high-stakes corporate messaging.
10. Ruby by iHeartMedia
Ruby is the dedicated branded audio division of iHeartMedia. It was launched in 2023 as the first team within a major media company focused exclusively on end-to-end branded podcast production. It’s built on the foundation of iHeartMedia’s scale and infrastructure. The team helps enterprise brands connect with audiences through original audio storytelling that delivers both cultural relevance and measurable results.
A big pro of working with Ruby is the direct access to iHeart’s podcast ecosystem. With more than 34 million monthly listeners and the largest podcast distribution network in the U.S., it offers scale, reach, and influence few can match.
The team brings together leading voices in entertainment, journalism, and culture. With their help, brands create audio experiences that reach the right audience.
Ruby works with global enterprises to develop original podcasts, companion series, and immersive audio campaigns that go beyond advertising and into brand affinity. Their strategic support spans creative, technical, and promotional execution. That’s paired with advanced targeting, measurement, and guaranteed distribution at scale.
One standout example is Technically Speaking by IBM. Ruby partnered with IBM to conceptualize and produce a podcast exploring the intersection of business and technology.
For this particular series, they used storytelling to humanize complex topics like AI and quantum computing. The show reached #1 in the Technology category on Apple Podcasts, saw a 65% listen-through rate, and became a key part of IBM’s brand voice among C-level decision-makers.
How to Choose the Right Partner for Your Brand
The right team integrates with your marketing engine, supports executive voices, and proves business impact with clear reporting. Use our guide below to align goals, budgets, and vendor fit.
Matching goals to agency strengths
The first order of business when choosing a podcast production partner is outlining the goals. Of course, those goals are ultimately revenue-driven, but you have to be more specific to find the right match. Remember, each agency excels at different things.
| Your primary goal | Look for in a partner | Signals of fit |
|---|---|---|
| Thought leadership at enterprise scale | Strategy-led shops with editorial leadership and stakeholder management | Editorial director on the account, executive prep, board-ready briefs, consistent C-suite involvement |
| Demand generation and pipeline influence | Teams that map topics and guests to ICP and opportunities | Account lists, guest targeting plans, CRM integration, and influence reporting by account |
| Category creation or repositioning | Narrative development and brand storytelling capability | Season arcs, format prototypes, research-driven positioning, brand voice documentation |
| Rapid video-first reach | Video podcast workflows and YouTube growth expertise | Multi-camera capture, channel programming, hook testing, retention analysis |
| Internal communications and enablement | Private feeds, SSO, compliance experience | Secure distribution, access controls, localization, governance with IT and HR |
| Global rollout across regions | Multi-market production and localization capability | Regional calendars, language strategy, translation QA, and regional social playbooks |
| Executive visibility and PR lift | Media training and cross-channel amplification | Speaker prep, quote libraries, media-ready clips, comms alignment |
| Measurement and ROI clarity | Analytics maturity and experimentation plans | KPI tree, testing roadmap, dashboards that ladder to revenue metrics |
Budget ranges and what they typically cover
Use these ranges as planning guides. Actuals vary by format, speed, and scope.
Strategy and launch (one-time)
$8,000 to $40,000
Discovery, audience research, show concept, brand kit, trailer, pilot, launch plan, production playbooks
Ongoing production retainers
Audio only, one episode per month: $2,500 to $7,000
Audio only, two per month: $3,500 to $12,000
Audio only, weekly: $8,000 to $25,000
Video podcasts add incremental cost for capture and editing
One per month: $4,000 to $10,000
Two per month: $6,000 to $16,000
Weekly: $12,000 to $40,000
Add-ons to consider
Guest sourcing and booking: $1,000 to $5,000 per month
Paid growth and distribution: $3,000 to $15,000 per month
Narrative or documentary seasons: $60,000 to $250,000 per season
Studio kits for executives: $600 to $3,000 per host
On-site filming days: $8,000 to $25,000 per day
Brand lift or audience studies: $15,000 to $50,000 per study
Translations and localization: $2,000 to $10,000 per language
Private feeds and enterprise hosting: $500 to $2,000 per month
What premium tiers may include:
Dedicated showrunner, senior editor, brand strategist, audience development lead, motion design, experimentation budget, quarterly business reviews with executive-ready reporting
Questions to ask during the vetting process
Strategy and fit
How will you align episode plans with our ICP, deals in flight, and top-of-funnel goals?
What does your first 90 days look like from kickoff to the first five episodes?
Can you share examples where the podcast influenced pipeline, renewals, or expansion?
Team and workflow
Who is on our core team, and what are their roles?
What is your process for keeping milestones on track and communicating schedule risks?
How do you handle executive availability and last-minute changes?
Production and creative
Which three format options would you propose for our objectives?
How do you coach executives and subject matter experts for audio and video?
What is your approach to sound design and visual identity for video podcasts?
Growth and distribution
What is your promotion plan across owned, earned, and paid channels?
How will you program YouTube and short-form video to build steady retention?
Which partners or networks do you use for cross-promotion?
Measurement and reporting
Which KPIs will you report weekly, monthly, and quarterly?
How will you attribute impact to accounts, opportunities, or product adoption?
Can you provide a sample dashboard and an executive summary you have delivered?
Governance and enterprise needs
What is your brand governance process, approvals, and version control?
How do you handle security, data handling, and access management for private content?
What experience do you have with regulated industries and required disclosures?
Operations and scale
How many shows can your team manage for one client at once?
What is your plan for localization and regional content?
What is your approach to backups, continuity, and disaster recovery?
Commercials and IP
Do we retain IP ownership, raw file access, and usage rights?
What are your service levels, response times, and escalation paths?
What are the termination terms and knowledge transfer at contract end?
Use these prompts to compare partners side by side. The right choice will show strategic depth, operational reliability, audience growth plans, and a clear path to measurable business impact.
Which B2B Podcasting Agency Will You Pick?
B2B podcasting in 2025 advances thought leadership and builds lasting market attention. The agencies in our list pair technical excellence with strategic discipline so enterprise brands can publish with confidence and measure impact.
Your brand may prioritize video-first production, guest programs that open doors, analytics and attribution, or distribution plans built for scale. The right partner aligns the show with business goals and audience expectations across the full lifecycle.
If you are ready to connect your podcast to growth metrics and real relationships, Content Allies should be your partner. Our team designs and runs shows that create opportunities, generate qualified demand, and bring your message to key decision-makers.
Ready to turn your podcast into a growth engine? Contact Content Allies today and see how we can help.
Frequently Asked Questions
What makes a podcast production company “enterprise-grade”?
Enterprise-grade partners bring structure, security, and scale. They start with a strategy that maps episodes to ICPs, revenue goals, and executive visibility. They run projects with clear milestones and stakeholder alignment, support secure distribution with private feeds and SSO, and document governance for brand and legal review.
They can localize for regions when needed, and they report performance through dashboards that track reach, retention, and influence on key accounts. You also gain a dedicated team across creative, production, growth, and analytics.
How much do B2B podcast production companies typically charge?
Podcast production budgets vary by cadence, format, and scope. Strategy and launch work typically ranges from $8,000 to $40,000, which covers research, concept, brand kit, trailer, pilot, and the launch plan. Ongoing audio production typically falls between $2,500 and $7,000 per month (one episode), $3,500 to $12,000 per month (two episodes), and $8,000 to $25,000 per month for weekly shows.
Can podcast production agencies also help promote and distribute the podcast?
Yes. Enterprise podcast partners plan distribution across Apple, Spotify, YouTube, and owned web, then program channels with consistent metadata, chapters, and artwork. They repurpose episodes into LinkedIn posts, YouTube shorts, blogs, and newsletters. Similarly, they run paid amplification on platforms such as LinkedIn and YouTube or through podcast ad networks. Many arrange cross-promotion and swaps, optimize for podcast SEO, add UTMs for CRM capture, and measure retention, completion, and influence on target accounts.
What’s the typical timeline to launch an enterprise podcast?
Most enterprise shows launch in 6 to 12 weeks. Strategy and concept work usually takes 2 to 4 weeks for research and the pilot plan. Creative assets such as naming, artwork, trailer, and the show kit often need 2 to 3 weeks. Production ramps over 2 to 4 weeks to record initial episodes and build a small backlog. Launch configuration and the first growth push generally require 1 to 2 weeks. Complex narrative formats or multi-region programs sit at the higher end of that range.