Tonkean is a business-process-management software platform that empowers internal teams such as legal and procurement, to build processes that people actually follow.
The Tonkean team wanted to start a podcast to position themselves as a legitimate enterprise company, a genuine contender in their space.
They considered producing the show internally, but then quickly realized that after the initial excitement, it just wouldn’t be sustainable.
That’s when they turned to Content Allies.
We took over everything, from launch strategy to branding to finding the show's music. Dozens of episodes later, the Content Allies team seamlessly handles the entire production — guest scheduling, strategy, and everything else in between — to create a successful B2B podcast.
“In six months, we became the top podcast in our category on Spotify, and that was through the work of Content Allies. We wouldn't have been able to hit that spot without them, and it is a huge win for us.”
- Briana Okyere
Unique listeners to the Modern Business Operations podcast jumped by an impressive 174.36% in just one quarter.
Listeners work at some of the top brands of Tonkean’s target audience.
The Content Allies design team created a full brand package for the Modern Business Operations podcast.
Ready to launch your podcast?
Content Allies is here to help you every step of the way.
