On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.
On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.
On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.
On this episode, we talk with Dots Oyebolu, Client Strategist and Marketing Director at Content Allies, about the best practices in choosing a name for a new B2B podcast.
Since the early days of Google and Yahoo, search engine rankings have been critical to driving traffic to websites in order to grow business. Then people started to figure out they could use various techniques to move their website up in the search results for their chosen keywords.
Those techniques have come a long way and now we have a new twist — boosting your rankings in the search results of various podcast directories like Apple and Spotify. After all, you can produce the most compelling B2B podcast in your industry, but if nobody can find it, your show will never grow.
One of the most important decisions when preparing for the launch of your new B2B podcast is deciding on the hosts. They will be the face of your show. It’s crucial that you take time to find the right talent.
Every episode you record of your B2B podcast creates a new opportunity for you to create assets from that recording. These can help boost your rankings on Google searches for keywords and phrases, which can boost your visibility in your industry.
The SEO content you create from a podcast is different from podcast SEO, which is also known as podcast visibility optimization (PVO). PVO is how your podcast ranks in the podcasting directories. The SEO content you create from your podcast is used to move your podcast up the Google search results for topics you address on your podcast.
There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing.
B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.
B2B podcasting is still in the Wild West phase, and with its ever-increasing popularity, not having a podcast could put you squarely behind your competitors when it comes to you and your company being a respected voice of leadership in your industry.
There are basically two different strategic approaches you can take for creating a home web presence for your podcast.
On this episode, host Jake Jorgovan discusses what and how you should consider the publishing frequency for your B2B podcasts.
Jake recommends publishing each episode with a business objective in mind. B2B listeners are cut from a different cloth than B2C listeners, and as such consume content differently. They are looking for targeted content that addresses specific topics and serves specific purposes.
On this episode, host Jake Jorgovan shares a proven promotional model to grow your B2B podcast.
As the CEO of a B2B podcast agency, Jake often comes across businesses using B2C methods to grow their podcasts. One way is by pouring thousands of dollars into Spotify, Facebook and Google ads. These platforms offer great benefits, but they’re not designed to drive value for B2B companies.
Here at Content Allies we’ve found that before our clients come to us, they’ve been bogged down in a neverending planning process. Because podcast production and publication is a newer skill set at many large companies, there’s a desire to make sure that everything is perfect before launching. But that thinking doesn’t take podcasting for what it is: a raw medium that almost always gets better over time. We help our clients break through this logjam that prizes “perfect” over “done,” so they can launch their podcasts and start generating useful ranking content.
One of the challenges that those tasked with an enterprise-level podcast often face is lack of experience. While podcasts themselves have been around for many years now, it’s only been in recent years that companies have seen the various uses for this medium and hence have started to put time and money behind podcasts.
We’ve helped many companies that are new to the podcasting space with step-by-step directions to help them take a podcast episode from original idea to execution and on to publication and promotion. In this article we’ll share these steps with you.
A single podcast interview can be a win for you and your guest. You both enjoy the conversation and create good content for your niche. But the interaction doesn’t need to end there. With a little bit of intentionality and a willingness to go further, a lot of opportunities can open up.
As with so many other business processes, getting traction for your podcast isn’t about engineering yourself to go viral, but about consistent best practices that will lead to better and better exposure over time. Once you have the basics in place you can add some other strategies to get more listeners for your content.
When a business sits down to create a podcast strategy, one of the very first questions that has to be answered is: what kind of format do we want to use? There are several main formats that exist, but not every format will be appropriate for your business. In this article we’ll take a look at the most common formats and give some context to help you decide whether a given format should be considered for your type of business.
As B2B podcasting becomes more and more widespread, it’s important for enterprise-level organizations to standardize how their podcasts are produced and let out into the wild. This doesn’t mean that every podcast has to be in the same style, but rather that the process for making every podcast should be the same. This makes it easier for all the departments producing podcasts and makes the company look consistent to outsiders. That’s the reason brand guidelines make sense. Podcast brand guidelines are just as important.
This is a special and exciting time for podcasts. It reminds us of 10, 15, even 20 years ago, when blogging was first being used effectively by businesses. Back then, marketing and communication departments knew they had something exciting on their hands, but they still had to learn how to use this medium. The same is true for podcasts today. Podcasting is the new blogging, with its own set of best practices for those who are looking for maximum impact.
In his book Never Split the Difference, Chris Voss talks about his experience as an FBI hostage negotiator on the value of the “late night FM DJ” voice when talking with the bad guys. That “late night FM DJ” voice is exactly what all of us want to have when recording our podcasts. No one wants to sound like an amateur, and while we will probably never deal with a hostage situation, having the best quality sound goes a long way to representing yourself and your business well.
Great podcast interviews don’t just happen. They are crafted with intention and preparation. In this article, we want to give you nine simple tips to take your podcast interviews from okay to great.
In this first episode of A Guide to B2B Podcasting, Jake Jorgovan, Founder of Content Allies, gives us a preview of what we can expect from future podcast episodes.