So, You Want To Launch a Podcast? Here’s What You Need To Know

On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.

One of the biggest roadblocks to a successful launch is getting bogged down with the details of the show. When people decide to pull the trigger on producing a show, they can obsess over coming up with just the right name and branded artwork, to the point where they can’t make a decision.

Meanwhile, they’re not scheduling interviews for the show, which is the most important thing. After all, without content, there is no show.

Almost every other element, the show name, artwork and intros, can be changed or refined at any time during the life of the show. Take action. Even if your first few interviews aren’t perfect, get them scheduled and recorded.

Josh and Jake talk about other potential bottlenecks, such as choosing a host and not investing enough time and resources into the podcast launch.

Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com

This episode is brought to you by Content Allies. 

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

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