On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.
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On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.
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On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.
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On this episode, we talk with Dots Oyebolu, Client Strategist and Marketing Director at Content Allies, about the best practices in choosing a name for a new B2B podcast.
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Since the early days of Google and Yahoo, search engine rankings have been critical to driving traffic to websites in order to grow business. Then people started to figure out they could use various techniques to move their website up in the search results for their chosen keywords.
Those techniques have come a long way and now we have a new twist — boosting your rankings in the search results of various podcast directories like Apple and Spotify. After all, you can produce the most compelling B2B podcast in your industry, but if nobody can find it, your show will never grow.
Every episode you record of your B2B podcast creates a new opportunity for you to create assets from that recording. These can help boost your rankings on Google searches for keywords and phrases, which can boost your visibility in your industry.
The SEO content you create from a podcast is different from podcast SEO, which is also known as podcast visibility optimization (PVO). PVO is how your podcast ranks in the podcasting directories. The SEO content you create from your podcast is used to move your podcast up the Google search results for topics you address on your podcast.
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