Behind the Scenes of a Thriving B2B Podcast

On this episode, we dive into an incredible story of success in the B2B Podcasting world. Peter Murphy Lewis, Vice President of Marketing at Experience Care, shares the transformative role podcasting has played in his company’s marketing strategy. Over two years into their journey, Peter explains how a focused approach to guest selection and leveraging backlinks has dramatically increased their online presence, attracting over 40,000 monthly hits and establishing a robust brand image.

Peter emphasizes the importance of creating a quality podcast that not only speaks to industry leaders but also serves as a key marketing platform. He attributes a significant part of their success to their partnership with Content Allies, praising their strategic guidance and comprehensive quarterly reviews that have helped refine their podcasting approach.

This episode is a testament to the power of a well-executed podcast in the B2B space, providing actionable takeaways for businesses looking to amplify their reach and influence.


Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com

This episode is brought to you by Content Allies. 

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world’s leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

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