Articles

If you’re not using LinkedIn to grow your B2B podcast, you’re leaving your best listeners on the table.

LinkedIn isn’t just a professional network. It’s the most powerful platform for reaching decision-makers, buyers, and influencers. In fact, 97% of B2B marketers use LinkedIn for content marketing, making it the go-to place for thought leadership and brand-building.

And yet, most branded podcasts underutilize it. A single post when an episode goes live and a guest tag won’t move the needle. What actually drives audience growth? Native content that sparks conversation, strategic guest engagement, and when you’re ready to scale—well-placed Sponsored Content.

Take a cue from Listen Network’s campaign with Wiley: by running LinkedIn ads for a branded podcast, they hit a 64% consumption rate and drove nearly 7,000 downloads.

In this article, we’ll show you the most effective organic and paid LinkedIn strategies to grow your B2B podcast faster and smarter.

Producing a high-quality podcast episode isn’t just about hitting record. It involves a wide range of components—audio engineering, video editing, visual design, compelling copy, and thorough quality checks—before the final product ever reaches an audience. This complexity is why many businesses decide to leave the entire process in the hands of seasoned professionals.

Apple Podcasts has ushered in a transformative feature with the introduction of auto-generated transcripts in its iOS 17.4 update. This advancement is a significant stride in making podcasts universally accessible and enhancing user experience. Crucially, it addresses the long-standing issue of inaccessibility for the Deaf and hard-of-hearing communities, who can now engage with podcast content through text.

These transcripts are not just static text; they are interactive, enabling listeners to search for specific content within episodes, jump to precise audio segments, and read along with highlighted text synchronized with the audio. Available in English, French, German, and Spanish, and accessible in over 170 countries, this feature demonstrates Apple's commitment to global inclusivity.

In 2024, embracing artificial intelligence is imperative for B2B podcasters seeking an edge. Beyond automation, AI unlocks enhanced creativity and efficiency throughout the production process. Scripting, editing, promotion — AI elevates it all. AI content tools can generate relevant scripts and talking points to captivate niche B2B audiences. Intuitive editing features then polish episodes to balance information and entertainment. And AI boosts distribution by creating shareable clips and audiograms tailored for different platforms.

A podcast brief is a written document that helps prepare a host for a podcast, both before and during the recording. The brief gives basic information on the guest such as their personal background, professional history, current position, title and information about their company. This background may come from a prep call, or from the guest’s LinkedIn page or company website bio.

Do you want to prepare yourself for podcast interviews? We’ve prepared a list of the best podcast questions to ask in order to impress your podcast guests.

If you want to grow your podcast, you need to understand podcast promotion. But many tips, tricks and strategies are outdated, ineffective or even broken. Learn how to get the most out of your time and money today with the ultimate guide to podcast promotion in 2024.

Podcasts, webinars and other forms of content media have all been around for a long time, but don’t have the same popularity. Which of these will perform the best in 2024?

It's quite natural for most interviewees to feel a little anxious at the start of the episode before they and the interviewer start building rapport. It is natural for guests to start out feeling self-conscious, which is why it is the host that needs to take the reins by asking questions that promote a relaxed atmosphere, where the conversation flows from one to the other.

Starting a B2B podcast can be your gateway to forming strategic relationships with leaders and companies that will lead to new business.

To find success with your podcast though, you’ll want to use the proven tactics that B2B podcasters leverage to consistently create engaging episodes.

In this article, we’ll explore all of the best practices you should follow when launching and maintaining your B2B podcast.