Discover how advanced podcast statistics help B2B marketers boost ROI, reach decision-makers, and build sharper content strategies with the key numbers that will shape success in 2026.
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Discover the top podcast guest booking services for thought leadership in 2026 and start landing high-impact interviews that grow your credibility, visibility, and inbound opportunities.
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If you’re not using LinkedIn to grow your B2B podcast, you’re leaving your best listeners on the table.
LinkedIn isn’t just a professional network. It’s the most powerful platform for reaching decision-makers, buyers, and influencers. In fact, 97% of B2B marketers use LinkedIn for content marketing, making it the go-to place for thought leadership and brand-building.
And yet, most branded podcasts underutilize it. A single post when an episode goes live and a guest tag won’t move the needle. What actually drives audience growth? Native content that sparks conversation, strategic guest engagement, and when you’re ready to scale—well-placed Sponsored Content.
Take a cue from Listen Network’s campaign with Wiley: by running LinkedIn ads for a branded podcast, they hit a 64% consumption rate and drove nearly 7,000 downloads.
In this article, we’ll show you the most effective organic and paid LinkedIn strategies to grow your B2B podcast faster and smarter.
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Podcasting has become a core channel for B2B marketers—and for good reason. According to Edison Research, 59% of B2B decision-makers say they listen to podcasts during work hours.
For many organizations, podcasting has become a way to deliver thought leadership—offering a platform to share expert insights, spark industry conversations, and build credibility with key audiences. And that matters, because today’s buyers are actively seeking trusted voices over traditional promotion. The 2024 Edelman-LinkedIn Thought Leadership Report found that 73% of buyers prefer thought leadership over traditional marketing when evaluating vendors.
On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.
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On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.
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On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.
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On this episode, we talk with Dots Oyebolu, Client Strategist and Marketing Director at Content Allies, about the best practices in choosing a name for a new B2B podcast.
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Since the early days of Google and Yahoo, search engine rankings have been critical to driving traffic to websites in order to grow business. Then people started to figure out they could use various techniques to move their website up in the search results for their chosen keywords.
Those techniques have come a long way and now we have a new twist — boosting your rankings in the search results of various podcast directories like Apple and Spotify. After all, you can produce the most compelling B2B podcast in your industry, but if nobody can find it, your show will never grow.
One of the most important decisions when preparing for the launch of your new B2B podcast is deciding on the hosts. They will be the face of your show. It’s crucial that you take time to find the right talent.
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