LinkedIn Strategies for Growing Your B2B Podcast Audience

If you’re not using LinkedIn to grow your B2B podcast, you’re leaving your best listeners on the table.

LinkedIn isn’t just a professional network. It’s the most powerful platform for reaching decision-makers, buyers, and influencers. In fact, 97% of B2B marketers use LinkedIn for content marketing, making it the go-to place for thought leadership and brand-building.

And yet, most branded podcasts underutilize it. A single post when an episode goes live and a guest tag won’t move the needle. What actually drives audience growth? Native content that sparks conversation, strategic guest engagement, and when you’re ready to scale—well-placed Sponsored Content.

Take a cue from Listen Network’s campaign with Wiley: by running LinkedIn ads for a branded podcast, they hit a 64% consumption rate and drove nearly 7,000 downloads.

In this article, we’ll show you the most effective organic and paid LinkedIn strategies to grow your B2B podcast faster and smarter.

PodcastContent Allies AlliesMay 1, 2025b2bpodcasting

The ROI of B2B Podcasting: Metrics That Matter for Business Growth

Podcasting has become a core channel for B2B marketers—and for good reason. According to Edison Research, 59% of B2B decision-makers say they listen to podcasts during work hours.

For many organizations, podcasting has become a way to deliver thought leadership—offering a platform to share expert insights, spark industry conversations, and build credibility with key audiences. And that matters, because today’s buyers are actively seeking trusted voices over traditional promotion. The 2024 Edelman-LinkedIn Thought Leadership Report found that 73% of buyers prefer thought leadership over traditional marketing when evaluating vendors.

PodcastContent Allies AlliesApril 13, 2025b2bpodcasting

Behind the Scenes of a Thriving B2B Podcast

On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.

Guide to B2B PodcastingJake JorgovanNovember 7, 2023podcasting, b2bpodcasting, SEO Content, b2bpodcast

Guest Scheduling 101

On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.

Guide to B2B PodcastingJake JorgovanSeptember 20, 2023podcasting, b2bpodcasting, SEO Content, b2bpodcast

So, You Want To Launch a Podcast? Here’s What You Need To Know

On this episode, we talk to Joshua Lorimer, Podcast Producer and Strategist at Content Allies, about common roadblocks to launching a podcast.

Guide to B2B PodcastingJake JorgovanSeptember 6, 2023podcasting, b2bpodcasting, SEO Content, b2bpodcast

Choosing a Name for Your B2B Podcast

On this episode, we talk with Dots Oyebolu, Client Strategist and Marketing Director at Content Allies, about the best practices in choosing a name for a new B2B podcast.

Guide to B2B PodcastingJake JorgovanAugust 16, 2023podcasting, b2bpodcasting, SEO Content, b2bpodcast

Increase Traffic to Your B2B Podcast with Alexis Hue at Voxalyze

Since the early days of Google and Yahoo, search engine rankings have been critical to driving traffic to websites in order to grow business. Then people started to figure out they could use various techniques to move their website up in the search results for their chosen keywords.

Those techniques have come a long way and now we have a new twist — boosting your rankings in the search results of various podcast directories like Apple and Spotify. After all, you can produce the most compelling B2B podcast in your industry, but if nobody can find it, your show will never grow.

Guide to B2B PodcastingJake JorgovanFebruary 24, 2023podcasting, b2bpodcasting, SEO Content, b2bpodcast

How To Hire a B2B Podcast Host

One of the most important decisions when preparing for the launch of your new B2B podcast is deciding on the hosts. They will be the face of your show. It’s crucial that you take time to find the right talent.