Apple Podcasts has ushered in a transformative feature with the introduction of auto-generated transcripts in its iOS 17.4 update. This advancement is a significant stride in making podcasts universally accessible and enhancing user experience. Crucially, it addresses the long-standing issue of inaccessibility for the Deaf and hard-of-hearing communities, who can now engage with podcast content through text.
These transcripts are not just static text; they are interactive, enabling listeners to search for specific content within episodes, jump to precise audio segments, and read along with highlighted text synchronized with the audio. Available in English, French, German, and Spanish, and accessible in over 170 countries, this feature demonstrates Apple's commitment to global inclusivity.
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A podcast brief is a written document that helps prepare a host for a podcast, both before and during the recording. The brief gives basic information on the guest such as their personal background, professional history, current position, title and information about their company. This background may come from a prep call, or from the guest’s LinkedIn page or company website bio.
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B2B podcasting is still in the Wild West phase, and with its ever-increasing popularity, not having a podcast could put you squarely behind your competitors when it comes to you and your company being a respected voice of leadership in your industry.
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There are basically two different strategic approaches you can take for creating a home web presence for your podcast.
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On this episode, host Jake Jorgovan discusses what and how you should consider the publishing frequency for your B2B podcasts.
Jake recommends publishing each episode with a business objective in mind. B2B listeners are cut from a different cloth than B2C listeners, and as such consume content differently. They are looking for targeted content that addresses specific topics and serves specific purposes.
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On this episode, host Jake Jorgovan shares a proven promotional model to grow your B2B podcast.
As the CEO of a B2B podcast agency, Jake often comes across businesses using B2C methods to grow their podcasts. One way is by pouring thousands of dollars into Spotify, Facebook and Google ads. These platforms offer great benefits, but they’re not designed to drive value for B2B companies.
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Do you want to prepare yourself for podcast interviews? We’ve prepared a list of the best podcast questions to ask in order to impress your podcast guests.
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If you want to grow your podcast, you need to understand podcast promotion. But many tips, tricks and strategies are outdated, ineffective or even broken. Learn how to get the most out of your time and money today with the ultimate guide to podcast promotion in 2024.
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Podcasts, webinars and other forms of content media have all been around for a long time, but don’t have the same popularity. Which of these will perform the best in 2024?
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It's quite natural for most interviewees to feel a little anxious at the start of the episode before they and the interviewer start building rapport. It is natural for guests to start out feeling self-conscious, which is why it is the host that needs to take the reins by asking questions that promote a relaxed atmosphere, where the conversation flows from one to the other.
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For many people, podcasting is unfamiliar terrain and can feel overwhelming to get going. Even more so, it’s cost that’s at the forefront of uncertainty.
So let’s just be upfront and say that you can start podcasting for absolutely free — that is, as long as you have a computer device and an internet connection. There are ways to podcast without even laying out a cent.
But your costs are going to depend on what it is you wish to achieve with podcasting…
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One of the biggest questions we get from prospective clients is “How much time is this podcast going to take me?”
Many assume that podcasting is a “big commitment” and it’s going to take a big chunk of their time.
Yet when you work with Content Allies, our goal is that you show up for interviews, and we do EVERYTHING else.
Sound too good to be true? Just see what our clients have to say.
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Starting a B2B podcast can be your gateway to forming strategic relationships with leaders and companies that will lead to new business.
To find success with your podcast though, you’ll want to use the proven tactics that B2B podcasters leverage to consistently create engaging episodes.
In this article, we’ll explore all of the best practices you should follow when launching and maintaining your B2B podcast.
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In this short post, we give actionable tips on recording high-quality audio and video, even if you don’t have a professional setup.
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In this post, we’ll outline how you can start your own engaging B2B podcast to position yourself as a respected thought leader.
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With so much potential — and cryptocurrency continuing to rise in popularity — it’s no surprise that everyone’s talking about this technology. Here are 16 of the best podcasts to binge, whether you’re just getting started in the field or you’re a seasoned crypto expert. Let’s dive in.
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“How to become a thought leader” is an ongoing question…
In this article, we are going to share how podcasting is one of the fastest routes to becoming a thought leader in your industry.
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In this article, we will walk through how you can repurpose podcasts to create an endless stream of content.
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If you want to drive more revenue in your business, you need more conversations with your ideal customers and strategic partners.
But the question is, how do you get these high-quality conversations?
The answer… podcasting.
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