Posts in Podcast
Top 10 Corporate Podcast Production Companies
Top 10 Corporate Podcast Production Companies

Podcasting has become a mainstream media channel that marketing teams take seriously. In 2025, an estimated 73 % of Americans age 12+ have consumed a podcast in either audio or video format, according to The Infinite Dial study from Edison Research.

That’s roughly 210 million people who engage with this medium.

More importantly, 38% of listeners make business decisions after listening to a podcast.

Your show can achieve that, too, if it sounds refined and reaches the listeners you care about.

For marketing teams tasked with enterprise podcasting, partnering with a corporate podcast production company is the best solution because it gives you professional support across strategy, production, editing, distribution, and audience growth.

In this article, we’ll show you 10 of the best options out there and what sets each one apart.

Let’s dive in.

Read More
PodcastContent Allies AlliesCorporate Podcast
Top 9 Podcast Distribution Platforms + The Best Alternative
Top 9 Podcast Distribution Platforms + The Best Alternative

Podcast distribution has become a real competitive problem for enterprise marketing teams.

There are now more than 3.5 million podcasts in the world, which makes discoverability, platform coverage, and promotion far more complex than uploading an audio file and moving on.

You’re on the right page, though.

This guide breaks down the best podcast distribution platforms and advertising networks for teams focused on reach, monetization, analytics, and ROI.

We explain what each platform offers, how podcast distribution services differ at scale, and when enterprises should move from basic hosting toward more advanced podcast distribution strategies.

Read More
PodcastContent Allies AlliesPodcast Distribution
From Audience to Tribe: The Ultimate Podcast Community Strategy Guide
From Audience to Tribe: The Ultimate Podcast Community Strategy Guide

Building a podcast is one thing; building a community around it is another. That’s where the real results come from. A solid podcast community strategy can turn casual listeners into loyal advocates who refer friends, share your content, show up to live events, and even create content of their own.

In this guide, we’ll walk through how to design a community strategy that actually works. We cover everything from platform selection and engagement rituals to live AMAs, feedback loops, and member-led content. 

We’ll also show how partners like Content Allies can help amplify your efforts along the way.

Let’s dive in.

Read More
PodcastContent Allies AlliesPodcast Strategy
How to Make Your B2B Podcasts Crush It on YouTube
How to Make Your B2B Podcasts Crush It on YouTube

B2B podcasts can be gold for demand generation, but too often they languish on audio‑only platforms, unseen by the broader audiences who search for solutions on video.

We believe there’s a better way.

At Content Allies, we’ve helped several teams turn their audio shows into powerful B2B podcasts on YouTube. Our clients’ podcasts have reached decision‑makers, boosted engagement, and accelerated buyer interest.

With roughly 2.7 billion monthly active users globally, YouTube is now the second‑largest media platform worldwide, and its scale alone makes it a must for any video podcast production strategy.

In this article, we’ll walk you through our proven framework for optimizing B2B podcast content on YouTube, from titles, chapters, and thumbnails to retention triggers, packaging, and analytics, so your next episode gets seen, heard, and acted on.

Let’s dive in.

Read More
PodcastContent Allies AlliesYouTube Podcast
Podcasting Trends 2026: What Every Marketing Leader Needs to Know
Podcasting Trends 2026: What Every Marketing Leader Needs to Know

2026 is shaping up to be a pivotal year in the podcasting world. We’re seeing a wave of transformation, powered by smarter tech, shifting listener habits, and changing platform dynamics. All that's turning podcasting into a more strategic, data-driven, and scalable channel than ever before.

And it’s not just the entertainment podcasting niche that’s evolving. 

B2B podcasting is stepping into the spotlight as brands double down on long-form content that builds trust, educates niche audiences, and drives measurable business results. 

According to Edison Research’s 2025 Infinite Dial report, over 55% of Americans over the age of 12 now listen to podcasts monthly, which is a sharp rise from just a few years ago. Here is proof that this is no longer an “emerging” medium; it’s now firmly established.

In this article, we’re sharing the top podcasting trends for 2026, pulled from both industry data and our own work producing shows for brands like Meta, Gusto, and Tonkean. 

We’ll help you navigate what’s next, and show you how a partner like Content Allies can turn these trends into your competitive edge.

Read More
PodcastContent Allies AlliesPodcast Trends
Podcast Email Marketing: Converting Listeners to Leads
Podcast Email Marketing: Converting Listeners to Leads

Podcasting earns attention in a way few channels can match. When someone spends 20 to 40 minutes with your host and your ideas, they build familiarity, context, and trust. That creates a real opportunity for B2B demand gen teams, as long as you give listeners a clear path from episode to inbox.

That’s where podcast email marketing comes in.

Email bridges the gap between passive listening and active engagement. It turns one-time listeners into repeat subscribers, and subscribers into leads you can nurture, segment, and measure over time. Instead of hoping your audience remembers you after the episode ends, email gives you a direct, owned channel to continue the conversation.

That’s why below, we’ll break down:

  • How podcast email marketing works

  • The types of emails that perform best

  • How B2B teams can use podcast-driven email flows to support pipeline

Keep reading to see how to turn podcast attention into measurable demand.

Read More
PodcastOluwatobi DipePodcast Email Marketing