Podcasting is growing fast in B2B marketing, changing how businesses share their stories, connect with people, and find new customers. In 2025, podcast advertising is projected to reach almost $4 billion, and 50% of B2B marketers plan to spend more on podcasts. 

Companies see them as a great way to build real connections and stand out from the competition.

This article covers the top podcasting trends shaping B2B marketing in 2025.

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