Did you know that 75% of B2B decision-makers are tuning into podcasts, with 43% considering them their primary source of information?

That makes podcasts more than just a place to share relevant content. They’re also a smart way to build strong business relationships. But here’s where a lot of companies miss out: they wrap up the interview and move on, without thinking about how to turn that conversation into something longer-term

In this article, we'll explore effective strategies to leverage podcast guest appearances, turning one-time conversations into lasting relationships that drive business growth.

Building relationships like this will help you get more business owners as potential guests, start joint ventures with your high-profile guest experts and more.

Let’s dive in.

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