Podcast Strategy Basics: Choosing Your B2B Podcast Publishing Frequency

On this episode, host Jake Jorgovan discusses what and how you should consider the publishing frequency for your B2B podcasts. 

Jake recommends publishing each episode with a business objective in mind. B2B listeners are cut from a different cloth than B2C listeners, and as such consume content differently. They are looking for targeted content that addresses specific topics and serves specific purposes.

With these business objectives in mind, your publishing frequencies will vary. Publishing twice per month is the most common we see with B2B companies and large enterprises, and Jake recommends this cadence as it offers a lot of other opportunities with timeline, strategy, and execution. You could even explore partnerships and PR initiatives.

This episode also discusses other cadences and their benefits.

Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com

This episode is brought to you by Content Allies. 

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com