Posts tagged B2B Podcasting Best Practices
Transcripts are coming to Apple Podcast

Apple Podcasts has ushered in a transformative feature with the introduction of auto-generated transcripts in its iOS 17.4 update. This advancement is a significant stride in making podcasts universally accessible and enhancing user experience. Crucially, it addresses the long-standing issue of inaccessibility for the Deaf and hard-of-hearing communities, who can now engage with podcast content through text.

These transcripts are not just static text; they are interactive, enabling listeners to search for specific content within episodes, jump to precise audio segments, and read along with highlighted text synchronized with the audio. Available in English, French, German, and Spanish, and accessible in over 170 countries, this feature demonstrates Apple's commitment to global inclusivity.

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6 AI Tools We Recommend for Your B2B Podcast in 2024

In 2024, embracing artificial intelligence is imperative for B2B podcasters seeking an edge. Beyond automation, AI unlocks enhanced creativity and efficiency throughout the production process. Scripting, editing, promotion — AI elevates it all. AI content tools can generate relevant scripts and talking points to captivate niche B2B audiences. Intuitive editing features then polish episodes to balance information and entertainment. And AI boosts distribution by creating shareable clips and audiograms tailored for different platforms.

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Podcast Strategy Basics: Choosing Your B2B Podcast Publishing Frequency

On this episode, host Jake Jorgovan discusses what and how you should consider the publishing frequency for your B2B podcasts.

Jake recommends publishing each episode with a business objective in mind. B2B listeners are cut from a different cloth than B2C listeners, and as such consume content differently. They are looking for targeted content that addresses specific topics and serves specific purposes.

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How To Grow Your B2B Podcast Through Trade Publication Syndication

On this episode, host Jake Jorgovan shares a proven promotional model to grow your B2B podcast.

As the CEO of a B2B podcast agency, Jake often comes across businesses using B2C methods to grow their podcasts. One way is by pouring thousands of dollars into Spotify, Facebook and Google ads. These platforms offer great benefits, but they’re not designed to drive value for B2B companies.

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B2B Podcasting Best Practices in 2024

Starting a B2B podcast can be your gateway to forming strategic relationships with leaders and companies that will lead to new business.

To find success with your podcast though, you’ll want to use the proven tactics that B2B podcasters leverage to consistently create engaging episodes.

In this article, we’ll explore all of the best practices you should follow when launching and maintaining your B2B podcast.

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