How To Grow Your B2B Podcast Through Trade Publication Syndication

On this episode, host Jake Jorgovan shares a proven promotional model to grow your B2B podcast.

As the CEO of a B2B podcast agency, Jake often comes across businesses using B2C methods to grow their podcasts. One way is by pouring thousands of dollars into Spotify, Facebook and Google ads. These platforms offer great benefits, but they’re not designed to drive value for B2B companies.

Jake proposes trade publication syndication. This promotion model involves partnering with the leading trade publications in your industry to co-present and promote your podcast to their audience. In essence, it’s a WIN/WIN relationship where the publication gets industry-specific content and your podcast is promoted to your specific target audience.

This episode provides useful information to help B2B companies explore effective ways of promoting their podcast.

Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com

This episode is brought to you by Content Allies. 

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com