B2B podcasting is still in the Wild West phase, and with its ever-increasing popularity, not having a podcast could put you squarely behind your competitors when it comes to you and your company being a respected voice of leadership in your industry.
Read MoreThere are basically two different strategic approaches you can take for creating a home web presence for your podcast.
Read MoreOn this episode, host Jake Jorgovan discusses what and how you should consider the publishing frequency for your B2B podcasts.
Jake recommends publishing each episode with a business objective in mind. B2B listeners are cut from a different cloth than B2C listeners, and as such consume content differently. They are looking for targeted content that addresses specific topics and serves specific purposes.
Read MoreOn this episode, host Jake Jorgovan shares a proven promotional model to grow your B2B podcast.
As the CEO of a B2B podcast agency, Jake often comes across businesses using B2C methods to grow their podcasts. One way is by pouring thousands of dollars into Spotify, Facebook and Google ads. These platforms offer great benefits, but they’re not designed to drive value for B2B companies.
Read More
