Cornerstone content, pillar content, lead magnet, your core message…

There are many names for the type of content we are going to be discussing in this post. But for the sake of simplicity, we will call it “cornerstone content.”

This is your foundational, most important content to your entire business. This is the content that your entire expertise is built upon.

In this article, we are going to explain what Cornerstone Content is and why it’s often the most important place for companies to start in their content strategy.

For most consulting firms, word of mouth and referrals are the lifeblood of their business. They do good work. As a result they are referred to others or hired for repeat business.

While a business built on word of mouth and referrals is a great signal of the quality of your business, it is risky. At some point, you have to recognize that the primary revenue stream of your business is outside of your control.

In this article, I am going to share how content marketing is the perfect next step for a consulting firm who has built their business on referrals and word of mouth.

"I'm not quite sure what content I should focus on creating."

This is a common statement we hear from consultants who are getting started with their content strategy. They are not sure what to create, and what topics to write about.

In this article, I am going to give a simple framework and tactical approach for how to come up with content ideas.