What is cornerstone content and why is it so valuable?

Cornerstone content, pillar content, lead magnet, your core message…

There are many names for the type of content we are going to be discussing in this post. But for the sake of simplicity, we will call it “cornerstone content.”

This is your foundational, most important content to your entire business. This is the content that your entire expertise is built upon.

In this article, we are going to explain what Cornerstone Content is and why it’s often the most important place for companies to start in their content strategy.

How to conduct a great podcast interview

One fear that many people have when starting an interview-based podcast is their ability to actually conduct the interviews.

Often, this fear of being a "bad interviewer" is a mental barrier that the host has to break through because, in reality, they would be great if they just gave it a shot. We see this all the time with potential customers at Content Allies.

Regardless, after 130+ interviews on my Working Without Pants Podcast, I've picked up quite a few tips on how to conduct a great interview.

In this article, I am going to dive into those tips and suggest some tactics that will turn even an absolute beginner into an interviewing pro.

Grow your business through podcast networking

Over the past few years, podcasts have exploded.
More people than ever are listening.
More people than ever are creating them.
And more people than ever are reaping the huge benefits of having a podcast for their business.

Chances are the idea of creating your own podcast has crept into your mind at some point. But, you may have gotten stopped by the following thoughts:

How will I get an audience?
It’s become too competitive
There are already podcasts out there like what I want to create
It is going to take too much time

Those are all common objections people have to creating a podcast for their business. In this post, I want to break those down and share why you should start a podcast for your agency or consultancy, even if you have the fears listed above.

How content amplifies word of mouth and referrals

For most consulting firms, word of mouth and referrals are the lifeblood of their business. They do good work. As a result they are referred to others or hired for repeat business.

While a business built on word of mouth and referrals is a great signal of the quality of your business, it is risky. At some point, you have to recognize that the primary revenue stream of your business is outside of your control.

In this article, I am going to share how content marketing is the perfect next step for a consulting firm who has built their business on referrals and word of mouth.

What content should you create? Answer your customer’s questions and misconceptions

"I'm not quite sure what content I should focus on creating."

This is a common statement we hear from consultants who are getting started with their content strategy. They are not sure what to create, and what topics to write about.

In this article, I am going to give a simple framework and tactical approach for how to come up with content ideas.

Should I publish my content on LinkedIn? Or my own website?

“Should I publish my content on LinkedIn? Or on my own website?”

This is a common question we receive from our clients.

While the question may seem like a simple black and white, there is actually some nuance in the answer. LinkedIn is a pivotal part of your thought leadership strategy and it is important that you use it properly.

In this post, we will answer how we think about where to publish your content and how to handle LinkedIn.

Content is Far More than Lead Generation

"I always thought of content as a means to generate leads. You are blowing my mind with this new perspective."

Those are the words from a recent consultant I was speaking with about content marketing. In his mind, content marketing was always just a form of lead generation.

Yet as you will see throughout this article, content marketing is much more. Often, leads are a small by-product of many of the other benefits you receive from content.