Podcast advertising keeps growing. According to research by MarketingProfs, global ad spend is on track to hit $5.5 billion in 2026. What was once a niche channel is now a proven way to reach highly engaged, hard-to-reach audiences, especially for B2B brands. But sponsorship success isn’t just about buying spots. It’s about knowing what you should do, what to avoid, and what it really costs to get ROI.

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