Traditional outreach is getting harder. Cold emails go unanswered. LinkedIn messages get ignored. Decision-makers are harder to reach—and even harder to engage.

But there's one channel quietly outperforming expectations—podcasting.

According to recent research, companies with branded podcasts saw:

• 89% higher brand awareness

• 57% higher brand consideration

• 14% higher purchase intent

Shifting the ask from “Can I pitch you?” to “Can I feature you?” changes the dynamic entirely. A B2B podcast builds trust, gets you in the room with decision-makers, and sparks warm, high-intent conversations that traditional channels can't touch.

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