How Long Should a B2B Podcast Be? Data-Backed Insights for Engagement

If you're producing a B2B podcast, you’ve probably asked: How long should our episodes be?

You’re not alone. With over 5 million podcasts in circulation and attention spans getting shorter, episode length is one of the biggest levers you can pull to improve engagement.

At Content Allies, we've found that keeping episodes under 30 minutes consistently leads to 50% or higher consumption rates. Why? Because your listeners—busy executives, marketers, and decision-makers want insightful content that fits into a commute, lunch break, or walk around the block.

PodcastContent Allies AlliesMay 1, 2025B2B Podcast

How to Use a B2B Podcast as a Sales & Lead Generation Machine

Traditional outreach is getting harder. Cold emails go unanswered. LinkedIn messages get ignored. Decision-makers are harder to reach—and even harder to engage.

But there's one channel quietly outperforming expectations—podcasting.

According to recent research, companies with branded podcasts saw:

89% higher brand awareness
57% higher brand consideration
14% higher purchase intent

Shifting the ask from “Can I pitch you?” to “Can I feature you?” changes the dynamic entirely. A B2B podcast builds trust, gets you in the room with decision-makers, and sparks warm, high-intent conversations that traditional channels can't touch.

PodcastContent Allies AlliesApril 5, 2025B2B Podcast, Podcasting