74% of business executives listen to work-related podcasts weekly, and 83% of senior executives at companies with 500+ employees are regular podcast listeners, according to Signal Hill Insights. Yet most enterprise brands still treat podcasting as a side project, not a strategic growth channel. That’s a missed opportunity.

Podcasts are more than content, they’re a platform for starting high-value conversations, building trust with decision-makers, and turning interviews into long-term relationships. For marketing teams tasked with engaging the C-suite, a well-run podcast can open doors no sales email ever could.

Read More