In 2025, video podcasting has moved from nice-to-have to non-negotiable. Audiences expect more than audio. They want to see real people, read body language, and feel connected. A study from Business Insider shows that platforms like YouTube now pull in over 1 billion podcast viewers, with more than 400 million hours streamed on smart TVs every month.

And big budgets follow that attention. According to Statista, podcast ad spend will hit $4.5 billion globally in 2025. Why is this important? Well, sponsors now pay up to 30% more for integrated video placements compared to audio alone. For brands looking to build trust, reach decision-makers, and drive real revenue, video podcasts do what audio alone can’t.

In this guide, you’ll learn what the pros are using in 2025, how to pick the best gear for your stage and budget.

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