Every episode you record of your B2B podcast creates a new opportunity for you to create assets from that recording. These can help boost your rankings on Google searches for keywords and phrases, which can boost your visibility in your industry.

The SEO content you create from a podcast is different from podcast SEO, which is also known as podcast visibility optimization (PVO). PVO is how your podcast ranks in the podcasting directories. The SEO content you create from your podcast is used to move your podcast up the Google search results for topics you address on your podcast.

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