During his first year partnering with Content Allies, Ryan Dull of Sagemark HR significantly increased his network and client base thanks to the podcast we helped Ryan produce.
Though an experienced talent recruiter, Ryan lacked a network that allowed him to adequately market his skills. This was to his detriment because, in the world of talent acquisitions, networking is everything.
Ryan’s sales were primarily driven by a small network of contacts he had built largely through word of mouth. He had no platform for publishing content and was attempting to market himself through his own content creation across various channels with limited success. His marketing net was cast fairly wide and was failing to connect him to his ideal customer.
In early 2021, Ryan turned to Content Allies for help creating a podcast that catered to his target audience and would help attract more business. Our work greatly simplified Ryan’s own content marketing efforts.
Through his Content Allies partnership, Ryan:
Secured three significant new clients
Added six smaller accounts to his portfolio
Expanded his network of contacts and professional connections
Cemented a focused marketing effort, targeting his ideal customer base
Creation
Promotion Production
From booking the first guest through to social media promotion, our team handled all the content creation work according to Ryan’s input and direction.
Listen to the podcast
Creation
Strategizing
Branding
Guest outreach
Scheduling
Strategizing
We worked with Ryan to create a show focused on his target market, narrowing his focus and attracting a specific customer segment.
Branding
Our design team helped Ryan create a website for the podcast consistent with his existing brand.
Guest Outreach
We scheduled over 70 guests within Ryan’s target market to appear on the podcast. These guest connections led to an expanded network of relationships and nine new clients for Ryan’s business.
Training
Our experienced production team prepared Ryan to conduct and record interviews on his own.
Production
Audio editing
Graphic design
Publishing
Audio Editing
A team of audio engineers turns every interview into a seamless, high-quality audio podcast.
Graphic Design
Our in-house graphic designers create album artwork for every podcast episode, as well as a branded show graphic for use on the podcast website.
Publishing
We publish each episode to a custom-made website that hosts the podcast under Ryan’s brand. We also handle the logistics of sending each episode to every major podcasting site, such as Spotify and Apple Podcasts.
Promotion
Custom social graphics
Episode sound bites
LinkedIn management
Custom Social Graphics
Graphic artwork relevant to each interview is produced alongside every episode. These graphics are published on Ryan’s LinkedIn page with every episode release.
Episode Sound Bites
Edited clips from every interview are produced to create a listening incentive and drive Ryan’s followers to the full-length episode.
LinkedIn Management
A team of writers creates a variety of LinkedIn posts to accompany every podcast episode. Our publishing team posts this written content, along with custom graphics and episode sound bites, to Ryan’s LinkedIn page on his behalf. Ryan’s LinkedIn presence has been an asset in growing his network of industry contacts.
Quantifiable Success
Since beginning work with Content Allies, Ryan has noted measurable growth in his business. In the relatively brief period since launching the podcast, he has managed to secure nine new clients, all as a direct result of the interviews he has conducted.
Ryan has achieved this growth without exceeding his normal workplace demands. He spends approximately two hours per week interviewing his guests, and Content Allies handles the rest. In just one year, Ryan’s marketing efforts went from an unfocused, time-consuming tedium of effort, into an effortless, targeted campaign with extraordinary success, thanks to his partnership with Content Allies.
Ready to launch your podcast?
Content Allies is here to help you every step of the way.
