Podcasting has grown into a core enterprise communications channel, particularly for organizations that need repeatable ways to reach employees without relying on live meetings.
In Gallagher’s State of the Sector 2022/23 survey of 2,000+ internal comms and HR professionals, 13% report using podcasts as an internal self-serve channel. And that rises to 25% in enterprises with 10,000+ employees.
Marketing and communications leaders use it to connect with key accounts, amplify internal voices, and streamline employee communications. But to succeed, it needs to be managed like any other strategic initiative, with clear goals, stakeholder alignment, and reliable workflows.
In this guide, we’ll walk you through the complete lifecycle of an enterprise podcast. We will share our own experience of managing podcasts for countless brands and leaders at Content Allies.
You'll find guidance on planning with business impact in mind, managing production at scale, distributing episodes effectively, measuring performance, and choosing the right agency partner.
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