A podcast brief is a written document that helps prepare a host for a podcast, both before and during the recording. The brief gives basic information on the guest such as their personal background, professional history, current position, title and information about their company. This background may come from a prep call, or from the guest’s LinkedIn page or company website bio.
Read MoreSince the early days of Google and Yahoo, search engine rankings have been critical to driving traffic to websites in order to grow business. Then people started to figure out they could use various techniques to move their website up in the search results for their chosen keywords.
Those techniques have come a long way and now we have a new twist — boosting your rankings in the search results of various podcast directories like Apple and Spotify. After all, you can produce the most compelling B2B podcast in your industry, but if nobody can find it, your show will never grow.
One of the most important decisions when preparing for the launch of your new B2B podcast is deciding on the hosts. They will be the face of your show. It’s crucial that you take time to find the right talent.
Read MoreEvery episode you record of your B2B podcast creates a new opportunity for you to create assets from that recording. These can help boost your rankings on Google searches for keywords and phrases, which can boost your visibility in your industry.
The SEO content you create from a podcast is different from podcast SEO, which is also known as podcast visibility optimization (PVO). PVO is how your podcast ranks in the podcasting directories. The SEO content you create from your podcast is used to move your podcast up the Google search results for topics you address on your podcast.
Read MoreThere are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing.
B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.
Read MoreB2B podcasting is still in the Wild West phase, and with its ever-increasing popularity, not having a podcast could put you squarely behind your competitors when it comes to you and your company being a respected voice of leadership in your industry.
Read MoreThere are basically two different strategic approaches you can take for creating a home web presence for your podcast.
Read MoreOn this episode, host Jake Jorgovan discusses what and how you should consider the publishing frequency for your B2B podcasts.
Jake recommends publishing each episode with a business objective in mind. B2B listeners are cut from a different cloth than B2C listeners, and as such consume content differently. They are looking for targeted content that addresses specific topics and serves specific purposes.
Read MoreOn this episode, host Jake Jorgovan shares a proven promotional model to grow your B2B podcast.
As the CEO of a B2B podcast agency, Jake often comes across businesses using B2C methods to grow their podcasts. One way is by pouring thousands of dollars into Spotify, Facebook and Google ads. These platforms offer great benefits, but they’re not designed to drive value for B2B companies.
Read MoreDo you want to prepare yourself for podcast interviews? We’ve prepared a list of the best podcast questions to ask in order to impress your podcast guests.
Read MoreIf you want to grow your podcast, you need to understand podcast promotion. But many tips, tricks and strategies are outdated, ineffective or even broken. Learn how to get the most out of your time and money today with the ultimate guide to podcast promotion in 2024.
Read MorePodcasts, webinars and other forms of content media have all been around for a long time, but don’t have the same popularity. Which of these will perform the best in 2024?
Read MoreIt's quite natural for most interviewees to feel a little anxious at the start of the episode before they and the interviewer start building rapport. It is natural for guests to start out feeling self-conscious, which is why it is the host that needs to take the reins by asking questions that promote a relaxed atmosphere, where the conversation flows from one to the other.
Read MoreFor many people, podcasting is unfamiliar terrain and can feel overwhelming to get going. Even more so, it’s cost that’s at the forefront of uncertainty.
So let’s just be upfront and say that you can start podcasting for absolutely free — that is, as long as you have a computer device and an internet connection. There are ways to podcast without even laying out a cent.
But your costs are going to depend on what it is you wish to achieve with podcasting…
Read MoreHere at Content Allies we’ve found that before our clients come to us, they’ve been bogged down in a neverending planning process. Because podcast production and publication is a newer skill set at many large companies, there’s a desire to make sure that everything is perfect before launching. But that thinking doesn’t take podcasting for what it is: a raw medium that almost always gets better over time. We help our clients break through this logjam that prizes “perfect” over “done,” so they can launch their podcasts and start generating useful ranking content.
Read MoreOne of the challenges that those tasked with an enterprise-level podcast often face is lack of experience. While podcasts themselves have been around for many years now, it’s only been in recent years that companies have seen the various uses for this medium and hence have started to put time and money behind podcasts.
We’ve helped many companies that are new to the podcasting space with step-by-step directions to help them take a podcast episode from original idea to execution and on to publication and promotion. In this article we’ll share these steps with you.
Read MoreA single podcast interview can be a win for you and your guest. You both enjoy the conversation and create good content for your niche. But the interaction doesn’t need to end there. With a little bit of intentionality and a willingness to go further, a lot of opportunities can open up.
Read MoreAs with so many other business processes, getting traction for your podcast isn’t about engineering yourself to go viral, but about consistent best practices that will lead to better and better exposure over time. Once you have the basics in place you can add some other strategies to get more listeners for your content.
Read MoreWhen a business sits down to create a podcast strategy, one of the very first questions that has to be answered is: what kind of format do we want to use? There are several main formats that exist, but not every format will be appropriate for your business. In this article we’ll take a look at the most common formats and give some context to help you decide whether a given format should be considered for your type of business.
Read MoreAs B2B podcasting becomes more and more widespread, it’s important for enterprise-level organizations to standardize how their podcasts are produced and let out into the wild. This doesn’t mean that every podcast has to be in the same style, but rather that the process for making every podcast should be the same. This makes it easier for all the departments producing podcasts and makes the company look consistent to outsiders. That’s the reason brand guidelines make sense. Podcast brand guidelines are just as important.
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