In his book Never Split the Difference, Chris Voss talks about his experience as an FBI hostage negotiator on the value of the “late night FM DJ” voice when talking with the bad guys. That “late night FM DJ” voice is exactly what all of us want to have when recording our podcasts. No one wants to sound like an amateur, and while we will probably never deal with a hostage situation, having the best quality sound goes a long way to representing yourself and your business well.
Read MoreGreat podcast interviews don’t just happen. They are crafted with intention and preparation. In this article, we want to give you nine simple tips to take your podcast interviews from okay to great.
Read MoreIn this first episode of A Guide to B2B Podcasting, Jake Jorgovan, Founder of Content Allies, gives us a preview of what we can expect from future podcast episodes.
Struggling to figure out how to use a Blue Yeti Microphone. This quick guide walks you through the step by step basics.
Read MoreOne of the biggest questions we get from prospective clients is “How much time is this podcast going to take me?”
Many assume that podcasting is a “big commitment” and it’s going to take a big chunk of their time.
Yet when you work with Content Allies, our goal is that you show up for interviews, and we do EVERYTHING else.
Sound too good to be true? Just see what our clients have to say.
Read MoreThere are many benefits to starting a podcast, including boosting your authority status, having a steady stream of content to share, and building an audience around your product or services.
But the biggest benefit that isn’t always considered by new podcasters is having the ability to form lasting and mutually beneficial relationships with the guests you bring on your show.
By strategically inviting guests onto your podcast that can become potential partners, customers, or referral sources, you position yourself to be able to generate revenue from these relationships.
In this post, we will explore why podcasting is a great revenue-generating channel and the different ways you can approach converting your podcast into revenue.
Read MoreWe’ve listed all of the top SaaS podcasts in terms of their influence, reach, and popularity. The perfect list founders, growth marketers, and salespeople.
Read MoreIn this short post, we give actionable tips on recording high-quality audio and video, even if you don’t have a professional setup.
Read MoreArtificial intelligence and machine learning are changing the way we interact with machines forever. Worldwide startup funding in AI in 2019 reached a whopping $24 billion, so it’s easy to see evidence of its growing popularity — and the incentives for that growth to continue.
Read MoreIn this post, we’ll outline how you can start your own engaging B2B podcast to position yourself as a respected thought leader.
Read MoreWe’ve compiled a list of the best podcasts on the Internet for information security and cyber security professionals. Find the best podcasts for infosec professionals here.
Read MoreWe’ve compiled a list of ten of the top digital transformation podcasts to join in 2021. These podcasts feature some of the world’s leading experts in specialized areas – experts you are likely never to meet in person. The experiences they share and the knowledge they impart are invaluable.
Read MoreThe top healthcare podcasts listed below cover everything from the thorniest healthcare challenges, to policy and ethics debates, to information security and innovation. There’s something for healthcare professionals at all levels! Let’s dive in.
Read MoreWith so much potential — and cryptocurrency continuing to rise in popularity — it’s no surprise that everyone’s talking about this technology. Here are 16 of the best podcasts to binge, whether you’re just getting started in the field or you’re a seasoned crypto expert. Let’s dive in.
Read More“How to become a thought leader” is an ongoing question…
In this article, we are going to share how podcasting is one of the fastest routes to becoming a thought leader in your industry.
Read MoreIn this article, we will walk through how you can repurpose podcasts to create an endless stream of content.
Read MoreIf you want to drive more revenue in your business, you need more conversations with your ideal customers and strategic partners.
But the question is, how do you get these high-quality conversations?
The answer… podcasting.
Read MoreThe podcasting scene has exploded over the past couple of years. In 2020 alone more than 68 million people listened to at least one podcast per week. The best part is that this growth isn’t showing signs of waning anytime soon.
When we first discuss starting a podcast with our clients, some of them think it will be too much work or are skeptical about their ability to build an audience. Furthermore, they fall under the assumption that the main value of their podcast must revolve around their audience.
Though building an audience is important, the key value is found in how a podcast allows you to network and build relationships with the guests you interview. In our opinion, it’s one of the best platforms to engage with peers, partners, and other respected leaders in your industry.
Let’s take a closer look at why podcasting is such a powerful growth channel and why it doesn’t require a ton of effort when you work with the right partner.
Read MoreSo you have your upcoming podcast interview on the books… that’s great. But how do you steer your podcast into real revenue opportunities for your company?
That is the question we will answer in this article.
