How to create an endless stream of content through podcast repurposing
For most companies, content marketing is a frustrating struggle. They start, then stop, and struggle to stay consistent with their content.
Maybe they publish a few blog posts per year, but they are rarely consistent and are never quite happy with the quality or quantity of content they are putting out.
But what if there was an easier way to create content?
And not just blog posts, but multimedia content such as videos, podcasts, articles, and social posts.
And you could create all of this content from a one hour conversation each week… well that is the power of podcasting. You can record a single podcast, and repurpose it into multiple mediums.
In this article, we will walk through how you can repurpose podcasts to create an endless stream of content.
How to repurpose podcasts into multiple mediums
From a single podcast interview you can create:
Podcast Episodes
Articles
Videos
Social Content
One single interview can be sliced up and repurposed into multiple different mediums. This provides you and your content with an ongoing supply of content.
Here’s an example of how that plays out.
1) You record a podcast interview over a Zoom call
Just like any other meeting, you have a conversation over Zoom and record the call.
2) That podcast is edited into an episode that is then uploaded to:
Your website
Spotify
iTunes
Stitcher
Google Podcasts
And other podcast directories.
3) You can repurpose that podcast into Linkedin content
Not only does this make for great social content for your company, you can also share the social posts and assets with the guest who will likely post the episode out on their own social feed. Now the guest is promoting your show and episode to their audience of followers.
4) You can produce video clips from the interview to use on social media
Imagine for a moment someone sends you a polished video of you speaking that is design for social media… you would likely share this to your social following since it will make you look good. These videos are powerful as a way to increase the perceived quality of your marketing, and impress your guests.
5) Repurpose your podcast into SEO Optimized articles
Finally, you can repurpose your podcast interview into an SEO optimized article. This helps you achieve your SEO goals and ensures high-quality content. Instead of just hiring a low cost SEO firm who writes fluffy SEO pieces, you have interviews with subject matter experts that can be turned into high-quality SEO articles that will help you dominate Google search.
Podcasts = Endless supply of content
From one single interview, you can create a variety of different content pieces. Instead of laboring over creating content for each individual medium, podcasting lets you create content across multiple mediums at the same time. Here is an article where you can learn more about how much podcasting costs.
Ready to launch your podcast?
Content Allies helps B2B companies launch revenue-generating podcasts. We schedule interviews between you and your ideal prospects & strategic partners. You show up and have conversations, we handle everything else.
Contact us today to discuss podcasting for your business.