Why Podcasting is Less Work, and More Valuable, Than You May Think

When we first discuss starting a podcast with our clients, some of them think it will be too much work or are skeptical about their ability to build an audience. Furthermore, they fall under the assumption that the main value of their podcast must revolve around their audience.

Though building an audience is important, the key value is found in how a podcast allows you to network and build relationships with the guests you interview. In our opinion, it’s one of the best platforms to engage with peers, partners, and other respected leaders in your industry.

Let’s take a closer look at why podcasting is such a powerful growth channel and why producing a podcast is not as much work as you think when you choose the right partner.

Podcasting Builds Value-Driven Relationships

Business relationships need to be built on trust, and inviting someone onto your podcast is the quickest way to establish it. 

You’re not only offering to share their insight with the world, but you’re also positioning yourself as a trusted thought leader in their eyes. 

Instead of relying on a cold pitch to network with these leaders, you’re extending an invitation to start a mutually beneficial relationship. Even if the prospects you invite aren’t ready to buy from you, podcasting is a great way to nurture this relationship and keep you top of mind when they are ready.

Just think, if you were to hold 1 new podcast a week for the next year, you will have 52 new value-driven relationships by the end of the year. Other mediums simply don’t have this kind of in-depth way to get to know someone and develop possible business opportunities for both parties.

Examples:

Our Lead Strategist, Diana Chen, developed the Startup Happy Hour Podcast which allows her to build relationships with influencers and leaders that she is excited to work with.

Our Head of Sales, David Ledgerwood, hosted The Frontier Podcast where he interviewed around 200 tech leaders which generated $300,000 in direct revenue and an additional $200,000 in indirect revenue at his previous company.

At Content Allies, we just launched the Leaders of B2B Podcast which is shaping up to be a great revenue and value driver for our company.

Podcasting is Simple When You Work with Professionals

If you were to handle everything involved with your podcast, it would be a lot of work. From audio production to setting up episodes, and publishing your content, this process can get tedious. But when you work with a team of podcast professionals, you spend minimal time on the podcast outside of showing up for the interviews.

This means you don’t have to worry about scheduling, recording, editing, writing show notes, uploading, and sharing episodes on social media. You talk and we take care of the rest. 

Start Leveraging Your Very Own Podcast Today

As we’ve seen, there is so much value in podcasting outside of just building an audience. The biggest value comes from networking and building relationships with your guests which can lead to many business opportunities.

Furthermore, when you work with the right team, this process is simple and doesn’t require a ton of effort on your end.

To learn more about our podcasting process, please reach out to us on our website or send us an email at hello@contentallies.com.

Want to see how Content Allies stacks up against the competition? Review our CEO’s article reviewing the Top Podcast Production Companies & Services.