How a tech company engaged their target customers through podcasting

48+ Subscription Business Executives Engaged

Rebar Technology is a software & services company that focuses on helping subscription companies scale. They knew they needed a way to get in front of their ideal prospects, and build a name for themselves in the industry at the same time.

That is why they launched a podcast with Content Allies.

Through the podcast, Content Allies has booked 48+ interviews with CEO’s of some of the biggest name subscription companies like Clickfunnels, PetPlate, CurlMix, Fernish and more. All of these companies match the exact buyer persona for Rebar technology.

Interviews scheduled with ideal buyers

 
Through the podcast, Content Allies has booked 50+ interviews with CEO’s of some of the biggest name subscription companies like Clickfunnels, PetPlate, CurlMix, Fernish, ButcherBox and more.
— Nick Frederick, CEO of Rebar Technology and host of Subscriptions Scaled

Minimal time required

 
In total, with prep time, it takes me about one hour from start to finish for each podcast episode. Content Allies schedules the guests, and then I may email with them on topics before the show.

Otherwise I show up, record the interview and then ship the files off to Content Allies. They do everything else.
— Nick Frederick, CEO of Rebar Technology and host of Subscriptions Scaled

How we support Rebar Technology

  • Show Strategy & Launch

  • Audio Production

  • Show Notes Writing

  • Repurposing each episode into an SEO optimized article

  • Guest Outreach & Scheduling

  • Social Media Video Creation

  • Social Post Creation & Publishing

  • Podcast Website Creation

  • Podcast Publishing & Syndication to Apple Podcasts, Spotify, Google Podcasts, etc.

  • Paid Podcast Promotion


Listen to the podcast

 

Social Media Examples

AudioGram

Quote Block

Social Video


Grow your company through podcasting

We help B2B companies launch revenue-generating podcasts. We schedule podcast interviews between you and your ideal prospects & partners. You show up to have conversations, we handle EVERYTHING else. Contact us today to learn more.