How to measure the ROI of content
An obvious consideration when creating content is how to measure the ROI of your efforts.
Here’s a breakdown of the top ways in which content will bring value to your business.
#1: Sales Enablement
These are the pieces of content that can help you start closing more deals with prospects today. Oftentimes, sales enablement content comes in the form of case studies, cornerstone content pieces, or articles that address specific objections for your prospects.
Arm your sales team with these pieces so they can ship them off to prospects in a timely manner.
#2: Increased Word of Mouth and Referrals
When you start pushing out content on your website and other media channels, you immediately start staying top of mind with your prospects and peers.
When you can stay top of mind, people in your network begin reaching out because you are speaking to their needs. Or maybe a peer refers you to someone they know because your content shows that you would be a good fit to help them.
The more content you are pushing out and distributing well, the higher chance you have of sparking new opportunities.
#3: Building Trust
If you’re creating valuable content, many people will read this content before they even book a call with you. By boosting your authority before a sales interaction, it builds trust and positions you better to close the deal.
This added credibility can truly be what distinguishes you from other competitors.
#4: Inbound Leads
New leads coming directly from your content is obviously the holy grail. But, it does take some time to get to a place where you rank on google and this content is being organically shared.
Consistency and quality are the keys to building this presence. Stay focused on producing great content and build your content portfolio for the long-term.
When the ROI of content is framed as it is above, you can see the value of starting to create content today. If you stay consistent, it will amaze you how fast you start seeing results.