In 2025, 55% of the U.S. population said they had listened to a podcast in the last month. This shows that there’s a massive audience that brands can tap into.
And authentic partnerships with the right creators can improve that reach.
Podcast influencers are capturing more attention from enterprise marketing teams as brands look for ways to connect with targeted audiences and build authority through trusted voices.
At Content Allies, we help teams partner with the right podcast influencers to drive measurable results, and in this article, we’ll walk you through our methods.
Let’s dive in.
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