584.1 million people are now listening to podcasts worldwide. Even 83% of senior executives are tuning in weekly, and marketers are taking note.

91% of them are planning to maintain or increase their podcast budgets this year, all according to a study by Omniscient.

Yet many B2B teams still approach podcasting without a clear plan. Ad hoc episodes burn time, drain resources, and leave audiences disengaged. They rarely connect to pipeline goals, and the result is a show that fails to deliver measurable impact.

A strategic content calendar changes that. It transforms scattered episodes into a repeatable system that drives engagement, aligns with campaigns, and generates real business results.

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