Content is Far More than Lead Generation

"I always thought of content as a means to generate leads. You are blowing my mind with this new perspective."

Those are the words from a recent consultant I was speaking with about content marketing. In his mind, content marketing was always just a form of lead generation.

Yet as you will see throughout this article, content marketing is much more. Often, leads are a small by-product of many of the other benefits you receive from content.

Thought Leadership, StrategyJake JorgovanNovember 19, 2019Thought Leadership Strategy, Content Marketing for Consultants, Become a thought leader