“Should I publish my content on LinkedIn? Or on my own website?”

This is a common question we receive from our clients.

While the question may seem like a simple black and white, there is actually some nuance in the answer. LinkedIn is a pivotal part of your thought leadership strategy and it is important that you use it properly.

In this post, we will answer how we think about where to publish your content and how to handle LinkedIn.

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"I always thought of content as a means to generate leads. You are blowing my mind with this new perspective."

Those are the words from a recent consultant I was speaking with about content marketing. In his mind, content marketing was always just a form of lead generation.

Yet as you will see throughout this article, content marketing is much more. Often, leads are a small by-product of many of the other benefits you receive from content.

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