How content amplifies word of mouth and referrals

For most consulting firms, word of mouth and referrals are the lifeblood of their business. They do good work. As a result they are referred to others or hired for repeat business.

While a business built on word of mouth and referrals is a great signal of the quality of your business, it is risky. At some point, you have to recognize that the primary revenue stream of your business is outside of your control.

In this article, I am going to share how content marketing is the perfect next step for a consulting firm who has built their business on referrals and word of mouth.

What content should you create? Answer your customer’s questions and misconceptions

"I'm not quite sure what content I should focus on creating."

This is a common statement we hear from consultants who are getting started with their content strategy. They are not sure what to create, and what topics to write about.

In this article, I am going to give a simple framework and tactical approach for how to come up with content ideas.

Should I publish my content on LinkedIn? Or my own website?

“Should I publish my content on LinkedIn? Or on my own website?”

This is a common question we receive from our clients.

While the question may seem like a simple black and white, there is actually some nuance in the answer. LinkedIn is a pivotal part of your thought leadership strategy and it is important that you use it properly.

In this post, we will answer how we think about where to publish your content and how to handle LinkedIn.

Content is Far More than Lead Generation

"I always thought of content as a means to generate leads. You are blowing my mind with this new perspective."

Those are the words from a recent consultant I was speaking with about content marketing. In his mind, content marketing was always just a form of lead generation.

Yet as you will see throughout this article, content marketing is much more. Often, leads are a small by-product of many of the other benefits you receive from content.