Podcasts, as well as being amazing for brand awareness, are also a powerful tool to reach your top-tier accounts directly. 

Just ask Meta, who hit 7× their initial download goal in 6 months by partnering with us at Content Allies. 

With average daily podcast listening among U.S. daily listeners of about 105 minutes, you too could be getting unmatched attention from hard-to-reach buyers.

In this guide, we’ll show you how to use an ABM podcast strategy to land meetings with ideal accounts, accelerate deals, and align sales and marketing around a content machine built for business outcomes.

Let’s start.

Read More