Podcasting earns attention in a way few channels can match. When someone spends 20 to 40 minutes with your host and your ideas, they build familiarity, context, and trust. That creates a real opportunity for B2B demand gen teams, as long as you give listeners a clear path from episode to inbox.

That’s where podcast email marketing comes in.

Email bridges the gap between passive listening and active engagement. It turns one-time listeners into repeat subscribers, and subscribers into leads you can nurture, segment, and measure over time. Instead of hoping your audience remembers you after the episode ends, email gives you a direct, owned channel to continue the conversation.

That’s why below, we’ll break down:

• How podcast email marketing works

• The types of emails that perform best

• How B2B teams can use podcast-driven email flows to support pipeline

Keep reading to see how to turn podcast attention into measurable demand.

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