How to Do B2B Podcast Marketing That Actually Drives Pipeline

Let’s be honest. If your B2B podcast doesn’t have a clear path from episode to meeting to revenue, then it is just expensive noise.

A podcast can be a powerful B2B marketing channel, but only when it’s built to support sales outcomes. The data backs it up. Brands that invest in branded podcasts see 89% higher brand awareness and 57% higher brand consideration.

Yet most teams still chase download counts and vanity metrics. The ones who see real ROI focus on a different question: how is each episode creating conversations, how do those conversations turn into relationships, and how do those relationships convert into closed business?

PodcastContent Allies AlliesDecember 5, 2025Podcast Marketing