B2B podcasts can be gold for demand generation, but too often they languish on audio‑only platforms, unseen by the broader audiences who search for solutions on video.

We believe there’s a better way.

At Content Allies, we’ve helped several teams turn their audio shows into powerful B2B podcasts on YouTube. Our clients’ podcasts have reached decision‑makers, boosted engagement, and accelerated buyer interest.

With roughly 2.7 billion monthly active users globally, YouTube is now the second‑largest media platform worldwide, and its scale alone makes it a must for any video podcast production strategy.

In this article, we’ll walk you through our proven framework for optimizing B2B podcast content on YouTube, from titles, chapters, and thumbnails to retention triggers, packaging, and analytics, so your next episode gets seen, heard, and acted on.

Let’s dive in.

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