Most podcast launches fall flat, not because the content’s weak, but because the podcast trailer didn’t hook anyone. 

With 31% of listeners discovering new podcasts through social media, that first impression matters more than you think. Whether you're launching a new show or rebranding an old one, your trailer needs to grab attention, explain the value, and drive subscriptions, and it has a small window of time in which to do so.

In this blog, we’ll show you how to:

• Use a 6-part trailer script that converts

• Nail your hook, value prop, and sound design

• Distribute your trailer across social media, internal tools, and your podcast website

• Avoid common mistakes that kill trailer performance

P.S. Want help building a trailer that actually works? At Content Allies, we help B2B brands craft high-converting podcasts, from trailer scripting to voiceovers to full launch strategy.

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