In Influence: The Psychology of Persuasion, Dr. Robert B. Cialdini explains the psychology of why people say “yes” and how to apply these principles ethically in business and everyday situations. If you’ve never read it, you need to.
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One fear that many people have when starting an interview-based podcast is their ability to actually conduct the interviews.
Often, this fear of being a "bad interviewer" is a mental barrier that the host has to break through because, in reality, they would be great if they just gave it a shot. We see this all the time with potential customers at Content Allies.
Regardless, after 130+ interviews on my Working Without Pants Podcast, I've picked up quite a few tips on how to conduct a great interview.
In this article, I am going to dive into those tips and suggest some tactics that will turn even an absolute beginner into an interviewing pro.
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Over the past few years, podcasts have exploded.
More people than ever are listening.
More people than ever are creating them.
And more people than ever are reaping the huge benefits of having a podcast for their business.
Chances are the idea of creating your own podcast has crept into your mind at some point. But, you may have gotten stopped by the following thoughts:
How will I get an audience?
It’s become too competitive
There are already podcasts out there like what I want to create
It is going to take too much time
Those are all common objections people have to creating a podcast for their business. In this post, I want to break those down and share why you should start a podcast for your agency or consultancy, even if you have the fears listed above.
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