In B2B marketing today, video podcasts can do quite well. They should be part of the core content strategy, if not already.

If you’re leading content, brand, or demand generation, you’re likely managing or planning a show. You’re thinking about how it lives on YouTube, how to turn it into LinkedIn clips, and how to do it all without overwhelming your team.

Here’s something to ground that: 78 % of B2B marketers now use video in their programs, and more than half plan to increase investment in the year ahead.

The challenge is the tech stack. Most podcast tools were built for audio feeds. They don't support the way B2B teams create and repurpose video content across platforms.

You end up juggling tools for recording, editing, clipping, publishing, and tracking performance. It's inefficient and hard to scale.

This guide breaks down the video podcast platforms that actually work for B2B. These aren’t influencer tools. They’re designed for marketers who care about quality, repurposing, and results.

Read More