For many people, podcasting is unfamiliar terrain and can feel overwhelming to get going. Even more so, it’s cost that’s at the forefront of uncertainty.
So let’s just be upfront and say that you can start podcasting for absolutely free — that is, as long as you have a computer device and an internet connection. There are ways to podcast without even laying out a cent.
But your costs are going to depend on what it is you wish to achieve with podcasting…
Read MoreOne of the biggest questions we get from prospective clients is “How much time is this podcast going to take me?”
Many assume that podcasting is a “big commitment” and it’s going to take a big chunk of their time.
Yet when you work with Content Allies, our goal is that you show up for interviews, and we do EVERYTHING else.
Sound too good to be true? Just see what our clients have to say.
Read MoreIn this short post, we give actionable tips on recording high-quality audio and video, even if you don’t have a professional setup.
Read MoreIn this post, we’ll outline how you can start your own engaging B2B podcast to position yourself as a respected thought leader.
Read MoreWith so much potential — and cryptocurrency continuing to rise in popularity — it’s no surprise that everyone’s talking about this technology. Here are 16 of the best podcasts to binge, whether you’re just getting started in the field or you’re a seasoned crypto expert. Let’s dive in.
Read More“How to become a thought leader” is an ongoing question…
In this article, we are going to share how podcasting is one of the fastest routes to becoming a thought leader in your industry.
Read MoreIn this article, we will walk through how you can repurpose podcasts to create an endless stream of content.
Read MoreIf you want to drive more revenue in your business, you need more conversations with your ideal customers and strategic partners.
But the question is, how do you get these high-quality conversations?
The answer… podcasting.
Read MoreWhen we first discuss starting a podcast with our clients, some of them think it will be too much work or are skeptical about their ability to build an audience. Furthermore, they fall under the assumption that the main value of their podcast must revolve around their audience.
Though building an audience is important, the key value is found in how a podcast allows you to network and build relationships with the guests you interview. In our opinion, it’s one of the best platforms to engage with peers, partners, and other respected leaders in your industry.
Let’s take a closer look at why podcasting is such a powerful growth channel and why it doesn’t require a ton of effort when you work with the right partner.
Read MoreIn Influence: The Psychology of Persuasion, Dr. Robert B. Cialdini explains the psychology of why people say “yes” and how to apply these principles ethically in business and everyday situations. If you’ve never read it, you need to.
Read MoreOne fear that many people have when starting an interview-based podcast is their ability to actually conduct the interviews.
Often, this fear of being a "bad interviewer" is a mental barrier that the host has to break through because, in reality, they would be great if they just gave it a shot. We see this all the time with potential customers at Content Allies.
Regardless, after 130+ interviews on my Working Without Pants Podcast, I've picked up quite a few tips on how to conduct a great interview.
In this article, I am going to dive into those tips and suggest some tactics that will turn even an absolute beginner into an interviewing pro.
Read MoreOver the past few years, podcasts have exploded.
More people than ever are listening.
More people than ever are creating them.
And more people than ever are reaping the huge benefits of having a podcast for their business.
Chances are the idea of creating your own podcast has crept into your mind at some point. But, you may have gotten stopped by the following thoughts:
How will I get an audience?
It’s become too competitive
There are already podcasts out there like what I want to create
It is going to take too much time
Those are all common objections people have to creating a podcast for their business. In this post, I want to break those down and share why you should start a podcast for your agency or consultancy, even if you have the fears listed above.
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